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We are Palo Alto Software

Makers of the #1 selling business planning software in the world, we develop tools and content to help small and mid-sized businesses pitch, plan, manage and grow their ventures. LivePlan, our flagship product, is a SaaS (software as a service) solution for pitch creation, business planning, and ongoing financial management. LivePlan guides you through building a comprehensive business plan and a infographic pitch; it also analyzes accounting information in real-time to provide just the right data to keep your business on track, with actionable business insights to ensure you maintain a healthy cash flow as your business grows.

LivePlan, is the first online business planning and management software that was created by actual business planning experts. Backed by close to 30 years of experience in software and planning, no other online business planning solution comes close to our level of professionalism and expertise.

Palo Alto Software's initial business planning product, the Windows-based Business Plan Pro, has outsold the combined competition for the last decade. We have been the market leader in this category for over 15 years, have served well over 1 million entrepreneurs, and have a fan-base of customers in 180 countries.  Read more about Palo Alto Software.

About Tim Berry

Tim Berry is president and founder of Palo Alto Software, founder of, and a co-founder of Borland International. He taught Starting a Business at the University of Oregon from 1998 through 2009. He is author of books and software including Business Plan Pro, published by Palo Alto Software, and The Plan-As-You-Go Business Plan, published by Entrepreneur Press. He has a Stanford MBA degree and degrees with honors from the University of Oregon and the University of Notre Dame.

Management Team

How We Support Small Business

With our free websites, and, we actively support the small business community by providing a wealth of information and guidance. 

Bplans attracts more than a million visitors per month, offering free business planning articles, financial tools, sample business plans, and other important resources. A companion site for UK visitors is available at Mplans provides similar content and marketing planning resources.

Members of our leadership team, including company founder Tim Berry and CEO Sabrina Parsons, travel the country speaking about business planning and starting and running small businesses. We work closely with various local, regional, state, and national organizations to provide resources, software, and guidance to budding entrepreneurs. 

On July 1, 2009, Palo Alto Software held the Oregon Small Business Boost, giving away $3 million worth of software to any Oregonian who showed up at a giveaway location. Plans are underway for similar events in other states.

We also sponsor a number of academic business plan competitions each year, offering prize money to student entrepreneurs and acting as expert judges to determine winners of some of the most prestigious competitions in the country. 

For over 15 years, we've provided free software to Small Business Development Centers and SCORE offices throughout the United States. Using our software, counselors at these offices have helped hundreds of thousands of small business owners write the business plans that helped launch countless businesses. And with our academic software program, we put free software into the hands of college instructors, and provide low-cost planning software to students of business and business planning. We believe every business will benefit from a business plan, and encourage smart business planning and economic growth through these outreach efforts.