The importance of TAM, SAM and SOM in your plan

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This article was originally published on Bplans.com. Having viewed several business plans over the years, a common (and very important) item missing from most plans is a breakdown of the company’s TAM, SAM and SOM in the marketing section of … Continue reading

Palo Alto Software Names Caroline Cummings VP of Marketing

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Software developer adds experience and depth to its management team. Eugene, OR June 26, 2012 Palo Alto Software, developer of the number one selling business planning and management tools, LivePlan, Business Plan Pro, and Sales and Marketing Plan Pro, is … Continue reading

Product Update: Scoreboard Features

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Our latest product update went live on Thursday evening. In addition to the usual bug fixes and minor improvements, this release added these notable features: More good stuff on the Scoreboard The Scoreboard tab makes it easy to track your … Continue reading

Palo Alto Software and Oregon Small Business Development Center Network Announce Strategic Partnership to Expand eLearning Opportunities

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New tools are being developed to help Small Business Development Center Network clients overcome challenges associated with time and distance. Eugene, OR June 01, 2012 Palo Alto Software and the Oregon Small Business Development Center Network (OSBDCN) are proud to … Continue reading