The importance of TAM, SAM and SOM in your plan

Posted by & filed under Market Research, Marketing Plans.

Screen Shot 2012-07-24 at 3.16.20 PM

This article was originally published on Having viewed several business plans over the years, a common (and very important) item missing from most plans is a breakdown of the company’s TAM, SAM and SOM in the marketing section of their plan. Wondering what these acronyms mean? Well you’re not alone – many entrepreneurs are… Read more »

Palo Alto Software Names Caroline Cummings VP of Marketing

Posted by & filed under Press Release.


Software developer adds experience and depth to its management team. Eugene, OR June 26, 2012 Palo Alto Software, developer of the number one selling business planning and management tools, LivePlan, Business Plan Pro, and Sales and Marketing Plan Pro, is proud to announce the appointment of Caroline Cummings as Vice President of Marketing. “As our… Read more »

The one-page business plan

Posted by & filed under Business planning tips.

If you’ve been putting off writing your business plan, you are not alone. Writing a business plan can seem like a daunting task and an easy one to avoid. But, it doesn’t have to be. An easy way to start is with a one-page business plan. There’s really not any difference between a “one page… Read more »

Product Update: Scoreboard Features

Posted by & filed under Product Updates.


Our latest product update went live on Thursday evening. In addition to the usual bug fixes and minor improvements, this release added these notable features: More good stuff on the Scoreboard The Scoreboard tab makes it easy to track your progress and implement your business plan. How do your actual sales and expenses compare with… Read more »

Palo Alto Software and Oregon Small Business Development Center Network Announce Strategic Partnership to Expand eLearning Opportunities

Posted by & filed under Press Release.


New tools are being developed to help Small Business Development Center Network clients overcome challenges associated with time and distance. Eugene, OR June 01, 2012 Palo Alto Software and the Oregon Small Business Development Center Network (OSBDCN) are proud to announce a collaborative partnership to develop the Technology Impact Program (TIP), an integrated learning management… Read more »

Do you expect face time or quality time?

Posted by & filed under Human Resources.

Is the amount of time somebody spends at the office indicative of the quality or quantity of the work they produce? Not so long ago, offices were filled with people who were putting in face time, or “working” 18 hours days because that’s what it took to get ahead. But the question is, were they… Read more »