← Return to blog

Posted by & filed under Press Release.

New relationship aims to better serve the small business market.

Eugene, Or (PRWEB) May 14, 2013

Palo Alto Software today announced at the Finovate conference in San Francisco a new relationship with MasterCard that will help drive small business success.

LivePlan, a business management tool from Palo Alto Software, will be available at an automatic discount to enrolled members of the MasterCard Easy Savings® Program. In addition, LivePlan will be integrated into the MasterCard Business Network, an online resource designed to streamline business operations and enhance productivity for small and mid-sized businesses.

“We are excited to work with MasterCard in our ongoing effort to provide small businesses with tools they can use to grow faster,” said Palo Alto Software CEO, Sabrina Parsons. “Research shows that companies are nearly 50 percent more likely to grow when they engage in active planning and management, and this is what LivePlan is all about.”

LivePlan is hosted in the cloud, giving small business owners access to their financial performance data from anywhere, so that they can see how they are doing at a glance, and make those critical business decisions easily and on the fly to ensure their growth.

LivePlan includes a pitch builder tool that helps business owners create a visual summary of their business model and market opportunity, a template for developing a lender-ready business plan, and a Scoreboard feature that allows a business owner to track their actual financial performance against their plan. If a company uses QuickBooks for Windows they can also connect their QuickBooks data to their LivePlan Scoreboard and see how their business is doing with a single click.

“At MasterCard, we aim to set-up small businesses for success by providing the resources, tools and products they need to thrive,” said Jay Singer, group head, U.S. commercial products, MasterCard. “We chose to collaborate with Palo Alto Software because we feel that LivePlan will help business owners effectively engage in ongoing planning and management of their businesses.”

About Palo Alto Software, Inc.
Palo Alto Software, Inc., makers of the #1 selling business planning software in the world, develops and publishes tools, products, and content to help small and midsized businesses pitch, plan, manage, and grow their ventures. LivePlan, the company’s flagship product, is a SaaS (software as a service) solution for business planning and financial management. Palo Alto Software has been the market leader in its category for over 15 years, has served well over 2 million entrepreneurs, and has customers in 180 countries. It was founded in 1988 by business planning expert Tim Berry. Sabrina Parsons has been the company’s CEO since 2007. Parsons successfully expanded its service offering into the cloud with LivePlan. Palo Alto Software is a privately-owned corporation based in Eugene, Oregon.