LivePlan Blog

About Sabrina Parsons

Sabrina has served as CEO of Palo Alto Software since 2007. She and her husband, Noah, founded a UK software distribution company in 2001 that was acquired by Palo Alto Software in 2002. Sabrina is a successful Internet expert, having served as Director of Online Marketing at Commtouch, Senior Producer at Epinions, and founder of her own Web consulting company, Lighting Out.

Write and track your plan with LivePlan using QuickBooks data

Posted on October 8, 2012 by Sabrina Parsons

Attention QuickBooks users: No more double data entry required! LivePlan now lets you integrate with QuickBooks easily, seamlessly, and without any hassle. We have released our integration with the Quickbooks Anywhere API, which means QuickBooks users can now automatically import … Continue reading →

Funding your company for growth

Posted on August 17, 2012 by Sabrina Parsons

You are already writing your business plan. Once written you will not only have a great tool for managing your company, but also for getting the funding you need to grow your business. Whether you’re running a small home-based business, … Continue reading →

Pitching Your Business vs. Planning Your Business

Posted on July 10, 2012 by Sabrina Parsons

I feel like recently, as the Lean Startup movement gains more and more traction (I love the Lean Startup principles) and there are more incubators, accelerators, innovation centers, etc. helping startups get off the ground, that I’m hearing more and … Continue reading →