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Having taught several Social Media Boot Camps over the years, the first question I would get from my workshop participants – followed by a firm statement – about utilizing social media was: “How much time does it take to use … Continue reading
As our VP of Marketing, Caroline Cummings, pointed out in her blog post a few weeks ago, knowing your market is absolutely crucial to being successful in your business. And knowing what your market thinks about you is just as … Continue reading
The previous blog post covered a number of KPI’s entrepreneurs should be tracking. The following represent some additional ones. Customer Acquisition Costs (CAC): The customer acquisition cost is simply how much it costs to acquire a customer. There can be … Continue reading
Key Performance Indicators (KPI’s) consist of a number of important metrics that businesses should measure and use to manage their businesses. While these will vary across industries, the following represent some of the more common ones that are important for … Continue reading
Having viewed several business plans over the years, a common (and very important) item missing from most plans is a breakdown of the company’s TAM, SAM and SOM in the marketing section of their plan. Wondering what these acronyms mean? … Continue reading