Online Surveys–An Easy and Affordable Way to Conduct Market Research

Posted by & filed under Market Research, Marketing Plans, Metrics, Technology.

As our VP of Marketing, Caroline Cummings, pointed out in her blog post a few weeks ago, knowing your market is absolutely crucial to being successful in your business. And knowing what your market thinks about you is just as important. Okay, so you know you need to conduct some research… but how? A common–and… Read more »

Focusing on Key Performance Indicators (KPI’s) Part 2

Posted by & filed under Marketing Plans, Revenue Strategies.

The previous blog post covered a number of KPI’s entrepreneurs should be tracking. The following represent some additional ones. Customer Acquisition Costs (CAC): The customer acquisition cost is simply how much it costs to acquire a customer. There can be a couple of variations here, as some calculate costs purely on the straight marketing cost,… Read more »

Focusing on Key Performance Indicators (KPI’s) Part 1

Posted by & filed under Marketing Plans, Metrics.

Key Performance Indicators (KPI’s) consist of a number of important metrics that businesses should measure and use to manage their businesses. While these will vary across industries, the following represent some of the more common ones that are important for SaaS-based businesses. Cash: Managing cash has always been an important element of running a business,… Read more »

The importance of TAM, SAM and SOM in your plan

Posted by & filed under Market Research, Marketing Plans.

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This article was originally published on Bplans.com. Having viewed several business plans over the years, a common (and very important) item missing from most plans is a breakdown of the company’s TAM, SAM and SOM in the marketing section of their plan. Wondering what these acronyms mean? Well you’re not alone – many entrepreneurs are… Read more »