2 tips for “listening” online as a small business

Having taught several Social Media Boot Camps over the years, the first question I would get from my workshop participants – followed by a firm statement – about utilizing social media was: “How much time does it take to use … Continue reading

Online Surveys–An Easy and Affordable Way to Conduct Market Research

As our VP of Marketing, Caroline Cummings, pointed out in her blog post a few weeks ago, knowing your market is absolutely crucial to being successful in your business. And knowing what your market thinks about you is just as … Continue reading

The importance of TAM, SAM and SOM in your plan

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This article was originally published on Bplans.com. Having viewed several business plans over the years, a common (and very important) item missing from most plans is a breakdown of the company’s TAM, SAM and SOM in the marketing section of … Continue reading