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2 tips for “listening” online as a small business

Having taught several Social Media Boot Camps over the years, the first question I would get from my workshop participants – followed by a firm statement – about utilizing social media was: “How much time does it take to use social media?” “I don’t have any more time in my day for this new media… Read more »

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Focusing on Key Performance Indicators (KPI’s) Part 2

The previous blog post covered a number of KPI’s entrepreneurs should be tracking. The following represent some additional ones. Customer Acquisition Costs (CAC): The customer acquisition cost is simply how much it costs to acquire a customer. There can be a couple of variations here, as some calculate costs purely on the straight marketing cost,… Read more »

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Focusing on Key Performance Indicators (KPI’s) Part 1

Key Performance Indicators (KPI’s) consist of a number of important metrics that businesses should measure and use to manage their businesses. While these will vary across industries, the following represent some of the more common ones that are important for SaaS-based businesses. Cash: Managing cash has always been an important element of running a business,… Read more »