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Posts Tagged: marketing

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This Week in Small Business: From Creating Business Websites to Effective Leadership

Are you looking for a list of the important business metrics you should be tracking, all in one place? Maybe you’re feeling uninspired, and wish to take a leaf out of the book of a successful entrepreneur, or emulate great social media marketing. However you’re feeling, if you’re an entrepreneur with questions, we’ve got answers—or at least… Read more »

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This Week in Small Business: Customer Loyalty and Effective Leadership

If you’re a LivePlan user and frequent visitor of the LivePlan blog, you may be familiar with our sister site, Bplans. Bplans is a free content resource where we publish articles for entrepreneurs on starting, funding, growing, and managing their businesses. This week on Bplans, we covered a variety of topics, from different marketing techniques to success on… Read more »

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The importance of TAM, SAM and SOM in your plan

This article was originally published on Having viewed several business plans over the years, a common (and very important) item missing from most plans is a breakdown of the company’s TAM, SAM and SOM in the marketing section of their plan. Wondering what these acronyms mean? Well you’re not alone – many entrepreneurs are… Read more »

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Palo Alto Software Names Caroline Cummings VP of Marketing

Software developer adds experience and depth to its management team. Eugene, OR June 26, 2012 Palo Alto Software, developer of the number one selling business planning and management tools, LivePlan, Business Plan Pro, and Sales and Marketing Plan Pro, is proud to announce the appointment of Caroline Cummings as Vice President of Marketing. “As our… Read more »