The importance of TAM, SAM and SOM in your plan

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This article was originally published on Bplans.com. Having viewed several business plans over the years, a common (and very important) item missing from most plans is a breakdown of the company’s TAM, SAM and SOM in the marketing section of … Continue reading

Palo Alto Software Names Caroline Cummings VP of Marketing

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Software developer adds experience and depth to its management team. Eugene, OR June 26, 2012 Palo Alto Software, developer of the number one selling business planning and management tools, LivePlan, Business Plan Pro, and Sales and Marketing Plan Pro, is … Continue reading