The importance of TAM, SAM and SOM in your plan

Posted by & filed under Market Research, Marketing Plans.

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This article was originally published on Bplans.com. Having viewed several business plans over the years, a common (and very important) item missing from most plans is a breakdown of the company’s TAM, SAM and SOM in the marketing section of their plan. Wondering what these acronyms mean? Well you’re not alone – many entrepreneurs are… Read more »

Palo Alto Software Names Caroline Cummings VP of Marketing

Posted by & filed under Press Release.

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Software developer adds experience and depth to its management team. Eugene, OR June 26, 2012 Palo Alto Software, developer of the number one selling business planning and management tools, LivePlan, Business Plan Pro, and Sales and Marketing Plan Pro, is proud to announce the appointment of Caroline Cummings as Vice President of Marketing. “As our… Read more »