Palo Alto Software Partners With MassChallenge 2012 To Help Early-Stage Entrepreneurs

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Software developer and start-up accelerator team up again to provide business planning software to entrepreneurs.

Eugene, Oregon April 30, 2012

Palo Alto Software, developer of the popular Business Plan Pro, Sales and Marketing Plan Pro, and LivePlan family of business and management planning tools, is proud to announce its 2012 strategic partnership with start-up accelerator MassChallenge. Through the partnership, Palo Alto Software is providing MassChallenge participants access to LivePlan, the company’s newest, online business planning and management tool.

“We’re thrilled to again support MassChallenge,” stated Palo Alto Software CEO, Sabrina Parsons. “It’s truly one of the premier accelerators and an incredible resource for entrepreneurs. Their track record of launching successful ventures is well-established, and we’re proud to provide tools and resources that help.”

LivePlan offers expert advice, built-in help, access anywhere, and more than 500 complete sample business plans, making it easy for MassChallenge participants to create competition-worthy plans. LivePlan can accommodate teams of people contributing to the same business plan and is ideal for anyone looking to raise money from investors, or a win a competition like Mass Challenge. LivePlan is secure, and teams can access business plans from any browser. The total in-kind value of Palo Alto Software’s donation to MassChallenge approaches $50,000.

Scott Bailey, MassChallenge Director of Partnerships, added, “We are excited to continue this partnership with Palo Alto Software, which helps entrepreneurs at various stages think strategically about their businesses and accelerate their growth.”

New for 2012, Palo Alto Software is working with the MassChallenge to provide insight into the three-month accelerator program. Through a series of blog posts and a variety of social media, accelerator participants and mentors will provide behind-the-scenes views of MassChallenge. This will allow the general public to gain rare perspective into the fast-paced accelerator environment.

About Palo Alto Software, Inc.
Palo Alto Software, Inc. develops tools and provides content resources for small businesses and entrepreneurs. The company’s flagship product, Business Plan Pro, is the best-selling business-planning software in the U.S. retail market, according to NPD Intelect. The company’s new SaaS application, LivePlan, is the most complete online business planning and small business management tool on the market. The company’s content site,, ranks as the highest-trafficked business planning web site, with over 1 million unique visits a month. Palo Alto Software was founded in 1988 and is privately-owned corporation based in Eugene, Oregon. For more information about Palo Alto Software products, visit

About Mass Challenge
MassChallenge, now in its third year, is the largest-ever start-up accelerator and competition. It’s open to high-impact, early-stage entrepreneurs from any industry and anywhere in the world, with no strings attached. All applicants will receive feedback about their applications from expert judges, and 300 semi-finalists will have the chance to pitch their ideas to the judging panel. From there, 125 finalists will be chosen to take part in the program, with benefits including world-class mentorship and training, free office space, access to funding, media and more. President Obama has recognized MassChallenge as one of the most effective organizations to support entrepreneurs.

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