This Week in Small Business: Performance Reviews and Nonprofit Marketing

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Performance reviews can be difficult, but linking job descriptions to your reviews can make the process easier.

This week on Bplans, we gave readers a dose of inspiration, as well as useful tools to help run a business. We covered a range of topics this week, from motivation to start your business, to why you should link job descriptions to your employee reviews, and how to use social media to market your nonprofit.

1. Need a Good Reason to Start a Business? Here are 30. 

If you’re considering starting a business, here is that push to motivate you. For this Slideshare, we asked entrepreneurs to share their compelling reasons for starting a business. Answers ranged from the predictable, such as having a flexible schedule, to the more unique, like being a “rock star” in your own community. If you need an extra nudge, check this one out—it’s sure to motivate you.

2. 5 Benefits of Linking Job Descriptions to Performance Reviews

You know what your employees do—but do you have job descriptions written up for each employee? Furthermore, do you utilize these job descriptions when writing performance reviews? The experts at JuvodHR share the benefits of creating job descriptions for all employees, and information on why linking job descriptions to your performance reviews can make the whole process easier on everyone.

3. A Nonprofit’s Ultimate Guide to Social Media Marketing

Do you wish you could focus more on marketing, but lack time and financial resources to do so? This is a common problem for nonprofits with a simple solution. Social media marketing is a fantastic way to reach out to potential donors, volunteers, and the community in general, and it doesn’t take a great deal of time or money to implement a good social media marketing strategy. This guide takes you through the steps and addresses concerns (such as how many social media platforms to use, how often to post, and so on), and gives you the tools to make social media work for your nonprofit.

4. How to Use Google and Facebook for Customer Segmentation

When marketing your business, it’s important to dig deep into the details of your demographics. Tools like Google Analytics and Facebook’s Graph Search can help you do this; by determining the likes, dislikes, hobbies, and other useful info about your target market, you can serve them better. This article goes in depth into how to utilize these technologies to your advantage. If you are looking to better understand your customer base, start here—not only will you learn why customer segmentation is important, you will also be able to implement a strategy to better understand your customers.

Do you have a topic you’d like us to cover on Bplans? Let us know in the comments below, or on Twitter!

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