This Week in Small Business: From Leadership Lessons to Developing a Value Proposition

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As an entrepreneur, you’re always looking for ways to improve yourself.

If you are an entrepreneur, it’s likely you are always looking for ways to improve yourself and your business. From becoming a better leader to discovering new cost effective marketing tools, entrepreneurs are always striving to better themselves, and that is what sets them apart. Check out this week’s articles on Bplans, which will help you improve your business website, help you discover your value proposition, and more.

1. A Brief Guide to Choosing a Hosting Solution for Your Business Website

You’ll have heard by now from a variety of sources how important a website is for your business. But, there are a variety of ways to set one up. Are you familiar with the different hosting solutions you have to choose from? How should a startup business differ in hosting from an eCommerce site? In this article, we’ll break down some of the most common types of business websites, and the hosting requirements for each.

2. Influence and Leadership: How Sales Can Make You a Better Leader

If you want to be a good leader, you’d be well advised to take cues from tactics used be salesmen. Though the two may seem to have little in common, several qualities of good sales people are also qualities of good leaders. We’ll show you how to utilize effective selling tactics in your leadership role, complete with examples from both sales and leadership situations.

3. The Complete Guide to Using Twitter Lead Generation Cards to Find New Customers

Entrepreneurs are always looking for effective, low-cost marketing ideas, and Twitter’s Lead Generation Cards are just that. Here is our guide to setting up a marketing campaign using these cards, including advice on how to create a card that will grab your audience’s attention, the best time of day to tweet the cards at your audience, and what to do with the contact information you’ve collected.

4. How to Create a Unique Selling Proposition

A unique selling proposition (also called a USP or value proposition) is what sets your business apart. To help you with this, we’ve laid out a series of steps that will help you identify your USP. In addition, we give examples of strong USPs other brands have developed—including our own USP here at Palo Alto Software!

Do you have a topic you’d like to see covered on Bplans? Let us know in the comments.


Posted in Management