This week on Bplans, we focused on branding your business. While branding can sometimes seem like the domain of big businesses only, small businesses need brands too. Check out our Big Brand Challenge—it’s not too late to participate!
1. The Big Brand Challenge
This week, in a partnership with PrestoBox, we hosted the Big Brand Challenge. This challenge was designed for entrepreneurs who are just starting out, or looking to revamp their branding.
From finding out who you are as a brand, to what your brand looks like, the creation of a logo, updating marketing materials, and finally brand liftoff, this challenge has everything you need to get your branding started.
If you missed it this week, it’s not too late! You can work through it at your own pace. You can follow along with the challenge here:
- Who Are You: Day 1 of the Big Brand Challenge
- What Do You Look Like: Day 2 of the Big Brand Challenge
- Create or Update Your Logo: Day 3 of the Big Brand Challenge
- Create or Update Your Marketing Materials: Day 4 of the Big Brand Challenge
- Prepare for Liftoff: Day 5 of the Big Brand Challenge
While it may seem informal, email is one of the most popular ways to send an opening pitch. How do you catch the attention of a potential investor, business partner, or the editor of a site that you’d like to be featured on? Here are some tips to make your pitch email sound professional and grab attention.
Starting a new series on demystifying cash flow, this article explains positive and negative cash flow, as well as why cash flow is important for your business.
While potentially the most fun part of starting a business, choosing your business name can be difficult. How do you make sure your business name is actually “yours”? Tim Berry breaks down how to choose your business name, and how to protect it.
Did you participate in the Big Brand Challenge? What did you think?