Jill is a marketing consultant for small businesses that think differently. She is a mentor and the founder of Harbren Marketing and has been in the small business trenches for around 20 years. She's written a book called "Get Smarter Marketing: The Small Business Owner's Guide to Building a Savvy Business".
Sometimes, a great ad can compel someone to buy, even if they weren’t in the market for the product. Find out how to do this for your own business—it’s all about knowing the right voice in which to speak to your customers.