The LivePlan Blog

Employees want workplaces that care about their wellbeing, and business owners want healthy employees—and less sick days. Is a corporate wellness program the answer?

Using data to make marketing decisions is essential to growing revenue and having a stable business. That doesn’t mean data is easy, but it does mean that any business can use data to develop and implement better marketing campaigns.

If you’re just starting out, learning how to value your online business for sale may feel premature. However, learning the basics can help you make your business more successful today. 

Here are 7 common pitfalls small business owners face when purchasing technology for their companies, and tips to help you buy new tech with confidence.

Your online presence is important—but it’s not the only thing that matters. Here’s how to make sure you can back up your online persona with an equally impressive offline one.

Is it better to fund your business with debt or equity? As is often the case in a world of trade-offs, the answer lies somewhere in the middle.

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis is a simple, powerful tool to help you develop your business strategy.

Geolocation is trending, and many businesses are already taking advantage. If you’re looking to increase the effectiveness of your sales strategy, here’s how to get started.

Understanding your customers is the key to success for any startup—and this is where a market analysis comes in. It may sound like a daunting and complex process, but fortunately, it’s not.

Small business owners have to find great talent quickly in order to perform at full capacity. Here’s how to find perfect employees faster and easier.