Posts Tagged: brand

How Disney Used Its Unique Story to Achieve Success
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How Disney Used Its Unique Story to Achieve Success

Have you ever wondered what storytelling has to do with marketing? It turns out that—for incredible success when selling a brand—telling a compelling story is key. In fact, storytelling should be at the heart of a company’s marketing efforts, and nobody knows this better than Disney.

This Week in Small Business: A Branding Challenge and Cash Flow 101
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This Week in Small Business: A Branding Challenge and Cash Flow 101

This week on Bplans, we focused on branding your business. While branding can sometimes seem like the domain of big businesses only, small businesses need brands too. Check out our Big Brand Challenge—it’s not too late to participate! 1. The Big Brand Challenge This week, in a partnership with PrestoBox, we hosted the Big Brand […]