Posts Tagged: branding

How Disney Used Its Unique Story to Achieve Success
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How Disney Used Its Unique Story to Achieve Success

Have you ever wondered what storytelling has to do with marketing? It turns out that—for incredible success when selling a brand—telling a compelling story is key. In fact, storytelling should be at the heart of a company’s marketing efforts, and nobody knows this better than Disney.

This Week in Small Business: From Online Loans to Startup Marketing
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This Week in Small Business: From Online Loans to Startup Marketing

This week on Bplans, we covered details of anti-spam legislation, how startup marketing differs from marketing in general, an infographic version of our popular Big Brand Challenge, tips for searching for loans online, and how to apply for your federal tax ID number. 1. How to Keep Discounts from Killing Your Business [PART 3] In the […]

This Week in Small Business: A Branding Challenge and Cash Flow 101
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This Week in Small Business: A Branding Challenge and Cash Flow 101

This week on Bplans, we focused on branding your business. While branding can sometimes seem like the domain of big businesses only, small businesses need brands too. Check out our Big Brand Challenge—it’s not too late to participate! 1. The Big Brand Challenge This week, in a partnership with PrestoBox, we hosted the Big Brand […]

How to Get Initial Traction with a Marketing Budget of Zero
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How to Get Initial Traction with a Marketing Budget of Zero

Let’s say you have zero traction, an unknown product, and no budget to speak of. Perhaps not the most desirable position to be in, but at least you have some resources to tap into: time and creativity. One of the most rewarding aspects of marketing is the challenge, so realize that you’re up for it. […]

This Week in Small Business: From Personal Credit to International Business
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This Week in Small Business: From Personal Credit to International Business

From the way your personal credit can impact your ability to get a loan, to doing business internationally, this week on Bplans we covered several aspects of running a small business. If you’re interested in improving your branding, getting feedback on your business pitch before you present it to investors, or determining if the restaurant […]