Posts Tagged: market research

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This Week in Small Business: From Licenses to Market Research

There’s no doubt about it—being a business owner is challenging. From creating a cash flow statement, to conducting market research, getting the necessary licenses and permits, and making sure you’re up to date on your industry, starting and running a business takes work. That’s why on Bplans, we do our best to compile the resources… Read more »

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The importance of TAM, SAM and SOM in your plan

This article was originally published on Having viewed several business plans over the years, a common (and very important) item missing from most plans is a breakdown of the company’s TAM, SAM and SOM in the marketing section of their plan. Wondering what these acronyms mean? Well you’re not alone – many entrepreneurs are… Read more »