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The importance of TAM, SAM, and SOM in Your Plan
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The importance of TAM, SAM, and SOM in Your Plan

This article was originally published on Bplans.com. Having viewed several business plans over the years, a common (and very important) item missing from most plans is a breakdown of the company’s TAM, SAM and SOM in the marketing section of their plan. Wondering what these acronyms mean? Well you’re not alone – many entrepreneurs are… Read more »