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Strategic Advisor Blog

Email Marketing Is Exactly What Your Client Advisory Service Is Missing
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Email Marketing Is Exactly What Your Client Advisory Service Is Missing

In the public accounting industry, the practice of client advisory services involves much more than compliance-based work—it’s a relationship business. To grow and scale your Strategic Advising practice, your efforts need to be aimed at nurturing your clients and developing a personal connection that will set you up for repeat business.

Build Customer Trust and Better Sales With 4 Buyer Touch Points
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Build Customer Trust and Better Sales With 4 Buyer Touch Points

If I’ve learned anything during my two-plus decades of marketing leadership, it’s that trust is the backbone of the seller-buyer relationship. Modern businesses must work harder than ever to establish early rapport and nurture it for the customer’s buying journey and life cycle. With heightened competition for customers’ business, attention, and information, it’s no easy […]

Advisory Content To Support Your Small Business Clients: Bplans.com
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Advisory Content To Support Your Small Business Clients: Bplans.com

Palo Alto Software does more than build LivePlan, the world’s best business planning software. We also run Bplans, a website dedicated to original and curated business planning and business management content. Bplans is popular with entrepreneurs and small business owners the world over, because it brings together all of the best in business planning and […]

LivePlan Feature Update: Print Your Pitch to PDF
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LivePlan Feature Update: Print Your Pitch to PDF

The LivePlan Pitch has always been a great way to create a quick overview of your business. As an alternative to the Business Model Canvas, the LivePlan Pitch helps you summarize your business opportunity, target market, competition, and business model—quickly and easily.