Market research for your business plan
Get the insights you need to validate your market, understand competitors, and profile your customers. Powered by AI and built directly into your business plan.
All subscriptions come with a
35-Day Money-Back Guarantee
You need real market research for your business plan.
But your options aren't great:
Do it yourself
Open endless browser tabs. Find conflicting data. Wonder which sources to trust. Spend days on research that still leaves you uncertain.
Hire it out
Pay $2,000+ for professional research. Wait weeks for deliverables. Get a report that might not integrate smoothly into your business plan.
Skip it (fake it)
Leave sections blank or fill in assumptions that "sound good." Present a plan you're not confident in defending.
Market research doesn’t have to be painful, expensive, or incomplete.
Customer Profiles
Understand who's actually buying
Replace vague assumptions with detailed customer or business profiles grounded in real data. See who your customers are, what they need, and how they behave - then use these insights to shape your marketing strategy, product decisions, and messaging. No more guessing who you're building for.
Competitive Landscape
Know who you’re competing with
Get a focused analysis of your real competitive threats, how they're positioned, and where your advantages lie. This insight helps you set competitive pricing, sharpen your differentiation, and identify market gaps you can own.
Market Size & Opportunity
Validate if you have a market
Stop guessing about who’s in your market and how large it is. Get clear data on your total addressable market, your audience demographics, and customer profiles specific to your industry and location. Use this data to set realistic financial projections and decide where to focus your marketing efforts.
Industry Data & Benchmarks
Stay on top of industry trends
See how your industry performs, what benchmarks matter, and where trends are heading. Use industry financial metrics to set realistic targets for your own business and show lenders your projections are grounded in actual industry data.
Give your business a plan
“Before LivePlan, my team and I had no idea where or how to start [...] It helped us focus on and build every single area of our business strategy and recognize that some aspects of the company needed to be adjusted before we could launch.”
Ifeanyi K.
Capterra Review
Visibility like never before
“I've been using LivePlan with Xero for a few months now and love it. It's given me visibility about how we're doing against Forecast like I've never had before...”
Rob M.
Xero App Store Review
Like a coach guiding you through the process
“LivePlan was a great help to design, work out, plan and strategically organize and think about all the ideas that go into developing a new project and business plan”
Alvaro F.
Shopper Approved Review
Thank you for this software!
“I learned more about running my small business from a week of focused work in [LivePlan] than I have from any other single source. It has fundamentally changed the way I view my business ventures.”
Matthew H.
Capterra Review
So much value, so much assistance!
“There are examples, templates, and videos explaining what to write. [...] It does the math for you. It creates graphs and charts. It is amazing.”
Shawnnell B.
G2 Review
The platform is a game changer
“I have never created a business plan before, so I like how easy and friendly it is to use. [LivePlan] also gives guidance and ideas to put in your business plan and also does market research [..] which is great.”
Noel
Shopper Approved Review
No expertise needed
“I really like the prompts, ease of entry and flow. The ability to keep making edits and multiple editions. You don't need to read a manual to get started, it guides you step by step. ”
Meridith F.
Capterra Review
Transformed our planning experience
“LivePlan is incredibly user-friendly, making the complex process of business planning feel straightforward and even enjoyable. ”
Ugo R.
G2 Review
Can't say enough about the ease of use
“I have created multiple scenarios for my business and its helped me make important decisions for 2026. The integration with QB is flawless and I would recommend this to any small business.”
Mike N.
Trust Radius Review
I love the platform
“Easy to use and understand. I am always in favour of all business having a plan, Liveplan is by far the best in the market.”
Shaumit
Shopper Approved Review
Give your business a plan
“Before LivePlan, my team and I had no idea where or how to start [...] It helped us focus on and build every single area of our business strategy and recognize that some aspects of the company needed to be adjusted before we could launch.”
Ifeanyi K.
Capterra Review
Visibility like never before
“I've been using LivePlan with Xero for a few months now and love it. It's given me visibility about how we're doing against Forecast like I've never had before...”
Rob M.
Xero App Store Review
Like a coach guiding you through the process
“LivePlan was a great help to design, work out, plan and strategically organize and think about all the ideas that go into developing a new project and business plan”
Alvaro F.
Shopper Approved Review
Thank you for this software!
“I learned more about running my small business from a week of focused work in [LivePlan] than I have from any other single source. It has fundamentally changed the way I view my business ventures.”
Matthew H.
Capterra Review
So much value, so much assistance!
“There are examples, templates, and videos explaining what to write. [...] It does the math for you. It creates graphs and charts. It is amazing.”
Shawnnell B.
G2 Review
The platform is a game changer
“I have never created a business plan before, so I like how easy and friendly it is to use. [LivePlan] also gives guidance and ideas to put in your business plan and also does market research [..] which is great.”
Noel
Shopper Approved Review
No expertise needed
“I really like the prompts, ease of entry and flow. The ability to keep making edits and multiple editions. You don't need to read a manual to get started, it guides you step by step. ”
Meridith F.
Capterra Review
Transformed our planning experience
“LivePlan is incredibly user-friendly, making the complex process of business planning feel straightforward and even enjoyable. ”
Ugo R.
G2 Review
Can't say enough about the ease of use
“I have created multiple scenarios for my business and its helped me make important decisions for 2026. The integration with QB is flawless and I would recommend this to any small business.”
Mike N.
Trust Radius Review
I love the platform
“Easy to use and understand. I am always in favour of all business having a plan, Liveplan is by far the best in the market.”
Shaumit
Shopper Approved Review
Frequently asked questions
We pull from dozens of authoritative sources: market research databases, government statistics, industry reports, and verified business data. We then cross-reference everything to identify gaps and conflicts. What would take you 40+ hours of research across countless browser tabs happens in minutes, organized into exactly the format lenders and investors expect. Plus, you won't miss critical insights because you didn't know which questions to ask.
That's exactly who this is for. You don't need to know which questions to ask, where to find data, or how to organize findings. Just tell us about your business (takes 2 minutes), and we'll generate comprehensive research covering everything lenders and investors expect: market size, competitors, customer demographics, industry trends, and growth projections. If you can describe your business idea, you can get professional market research.
We cover virtually every industry from restaurants and retail to SaaS and professional services. Our AI pulls from hundreds of industry-specific databases and adapts the research to your exact business type and location.
The actual generation takes just a few minutes. You'll spend 2-3 minutes answering questions about your business (industry, location, target customer, business model), then our AI analyzes hundreds of data sources and generates your complete report. Most people have comprehensive market research ready to use in under 10 minutes total.
You get everything investors and lenders expect to see:
- Market size analysis – Total addressable market, serviceable market, and service obtainable market (or TAM, SAM, SOM)
- Competitive landscape – Key competitors, their positioning, pricing, strengths/weaknesses, and where you fit
- Customer demographics & personas – Detailed profiles of who's buying, including age, income, behavior, and pain points
- Industry trends & forecasts – Growth projections, emerging opportunities, potential threats
- Market validation – Data-backed evidence that demand exists for what you're offering
Everything is formatted to drop directly into your business plan or pitch deck.
Our research works globally. We pull location-specific data for the US, Canada, UK, Australia, and most other countries. Whether you're opening a cafe in Portland or launching a SaaS business in London, we'll generate research relevant to your specific market.
Not at all. LivePlan walks you through everything step-by-step. The market research generator asks simple questions in plain English, no business jargon or complex terminology. If you can describe your business idea to a friend, you can use LivePlan. Plus, you get access to our support team if you have questions.
Absolutely. Your business data is completely confidential and secure. We use bank-level encryption, never sell your information, and only you can access your business plans and research. Your competitive insights stay yours.
Stop guessing about your market. Start knowing.
35-day money back guarantee. Start planning for $20 per month.