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This article by Palo Alto Software Email Marketer/Copywriter, Tyree Harris, originally ran on the Up and Running blog. Whether you’re a budding business owner or an experienced hotshot, taking some time to read what’s going on in the industry is … Continue reading
Another interview with one of our amazing LivePlan entrepreneur customers! Heidi Lorenzen is the CEO and founder of The Moksha Group – a new marketing consulting company based in California. Connect with Heidi on Twitter @hlorenzen Why and when did … Continue reading
When you start a business it is important to assess the competitive landscape so you have a strong sense as to who is targeting the same customers as you, what resources they have at their disposal and the bases on … Continue reading
The ongoing debate of write a business plan vs. don’t write a business plan has spurred a lot of research. Entrepreneurs all over the world sit on the edge of their seats awaiting the results. Drum roll… New research indicates … Continue reading
As our VP of Marketing, Caroline Cummings, pointed out in her blog post a few weeks ago, knowing your market is absolutely crucial to being successful in your business. And knowing what your market thinks about you is just as … Continue reading
Having viewed several business plans over the years, a common (and very important) item missing from most plans is a breakdown of the company’s TAM, SAM and SOM in the marketing section of their plan. Wondering what these acronyms mean? … Continue reading