10 Great Websites for Entrepreneurs

Posted by & filed under Market Research.

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This article by Palo Alto Software Email Marketer/Copywriter, Tyree Harris, originally ran on the Up and Running blog.   Whether you’re a budding business owner or an experienced hotshot, taking some time to read what’s going on in the industry is essential. The internet is filled with resources and publications dedicated to assisting you in your… Read more »

LivePlan Customer Interview: Staying sane in an “always-on” world

Posted by & filed under Market Research, Success Stories, Tracking Your Plan.

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Another interview with one of our amazing LivePlan entrepreneur customers! Heidi Lorenzen is the CEO and founder of The Moksha Group – a new marketing consulting company based in California. Connect with Heidi on Twitter @hlorenzen Why and when did you start your own business? I was a marketing executive for 25 years – based… Read more »

Increase your growth potential by 30% with the right business plan

Posted by & filed under Business planning tips, Implementation, Market Research, Tracking Your Plan.

The ongoing debate of write a business plan vs. don’t write a business plan has spurred a lot of research. Entrepreneurs all over the world sit on the edge of their seats awaiting the results. Drum roll… New research indicates that ventures who do write a business plan increase their growth potential by around 30%…. Read more »

Online Surveys–An Easy and Affordable Way to Conduct Market Research

Posted by & filed under Market Research, Marketing Plans, Metrics, Technology.

As our VP of Marketing, Caroline Cummings, pointed out in her blog post a few weeks ago, knowing your market is absolutely crucial to being successful in your business. And knowing what your market thinks about you is just as important. Okay, so you know you need to conduct some research… but how? A common–and… Read more »

The importance of TAM, SAM and SOM in your plan

Posted by & filed under Market Research, Marketing Plans.

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This article was originally published on Bplans.com. Having viewed several business plans over the years, a common (and very important) item missing from most plans is a breakdown of the company’s TAM, SAM and SOM in the marketing section of their plan. Wondering what these acronyms mean? Well you’re not alone – many entrepreneurs are… Read more »