LivePlan Customer Interview: Staying sane in an “always-on” world

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Another interview with one of our amazing LivePlan entrepreneur customers! Heidi Lorenzen is the CEO and founder of The Moksha Group – a new marketing consulting company based in California. Connect with Heidi on Twitter @hlorenzen Why and when did … Continue reading

Increase your growth potential by 30% with the right business plan

The ongoing debate of write a business plan vs. don’t write a business plan has spurred a lot of research. Entrepreneurs all over the world sit on the edge of their seats awaiting the results. Drum roll… New research indicates … Continue reading

Online Surveys–An Easy and Affordable Way to Conduct Market Research

As our VP of Marketing, Caroline Cummings, pointed out in her blog post a few weeks ago, knowing your market is absolutely crucial to being successful in your business. And knowing what your market thinks about you is just as … Continue reading

The importance of TAM, SAM and SOM in your plan

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This article was originally published on Having viewed several business plans over the years, a common (and very important) item missing from most plans is a breakdown of the company’s TAM, SAM and SOM in the marketing section of … Continue reading