Palo Alto Software Announces Major Enhancements to Its ASBDC-Certified “Start, Run & Grow Your Business” Curriculum for Entrepreneurs

Posted By

The world leader in business planning and management software has upgraded its “Start, Run & Grow Your Business” entrepreneurial curriculum package, offering students and instructors real-time online collaboration via LivePlan software and introducing a new, proprietary coursebook to complement the dynamic, interactive entrepreneurship course.


Eugene, OR (PRWEB) March 29, 2013

Palo Alto Software announced today a series of upgrades to its “Start, Run & Grow Your Business” curriculum package. The curriculum is the onlyASBDC-certified (Association for Small Business Development Centers) offering on the market for colleges, universities, and entrepreneurial programs. Enhancements include LivePlan, a new online business planning and tracking tool and the addition of a proprietary new reference guide, The Business Startup Kit, written by USA Today Senior Small Business Columnist Steven D. Strauss specifically for use with the curriculum.

The “Start, Run & Grow Your Business” curriculum now offers students and instructors valuable new communications, pitching, planning, and financial management tools via a transition to the real-time, cloud-based business plan, pitch, and management software, LivePlan. The “Start, Run & Grow Your Business” curriculum package is free to any educators teaching entrepreneurs anywhere in the world.

The Business Startup Kit eBook by USA Today Senior Small Business Columnist Steven D. Strauss was written exclusively for use with this curriculum and is dedicated to helping entrepreneurs succeed with a simple model of business success that is easily duplicated.

Among those enthusiastic about the enhancements to Palo Alto Software’s curriculum package is Amy Schulz, who serves as Director of the Business and Entrepreneurship Center at Feather River College in Quincy, CA. “Students really take to the hands-on application of LivePlan,” stated Schulz, who is familiar with the upgraded curriculum and its use in conjunction with LivePlan. “Because LivePlan and the “Start, Run & Grow Your Business” curriculum are straightforward and easily grasped by students of all skill levels, students can focus on researching their own business concepts and fully develop their own business plans. Before using LivePlan, students sometimes were intimidated by the business planning process. LivePlan breaks it down into manageable steps and takes the mystery out of developing a business plan.”

The updated version of this curriculum now includes:

    • LivePlan – 6 months access to the world’s leading business planning, pitching, and financial tracking software (retail value $119.70)
    • The Business Startup Kit eBook by small business columnist Steven D. Strauss
    • The Art of the Start by startup expert and former chief evangelist of Apple, Guy Kawaskai
    • The Plan-As-You-Go Business Plan by business planning expert, Tim Berry
    • A wealth of materials to teach the course including session notes, background, additional instructions, video training, and downloadable PowerPoint slide presentations. It’s all online and customizable to meet each instructor’s individual needs.

“We’re so proud of the work we’ve done with SBDCs, colleges, universities, and other centers for entrepreneurship in the U.S. and around the globe,” stated Palo Alto Software CEO, Sabrina Parsons. “We’ve worked directly with instructors, experts, entrepreneurs, and angel investors at every level of the process in order to build a curriculum that’s flexible, affordable, and most importantly relevant and valuable for anyone looking to learn the ins and outs of launching and managing a business. These newest enhancements to the curriculum package ensure we’ll continue to be the standard bearer in this space, a role we take incredibly seriously.”

The “Start, Run & Grow Your Business” curriculum package is free to educators worldwide. Visit Palo Alto Software’s resource page to request access here.

About Palo Alto Software, Inc.
Palo Alto Software, Inc., makers of the #1 selling business planning software in the world, develops and publishes tools, products, and content to help small and midsized businesses plan, pitch, manage, and grow their ventures. LivePlan, the company’s flagship product, is a SaaS (software as a service) solution for business planning and financial management. Palo Alto Software has been the market leader in its category for over 15 years, has served well over 1 million entrepreneurs, and has customers in 180 countries. Founded in 1988 by business planning expert Tim Berry, the company’s CEO since 2007, Sabrina Parsons, successfully expanded its service offering into the cloud (the LivePlan product currently serves over 60,000 small and mid-sized business customers). Palo Alto Software is a privately-owned corporation based in Eugene, Oregon. For more information visit

Like this post? Share with a friend!

Bailey Koharchick
Bailey Koharchick
I believe three key components power the world: Creativity, dedication, and adaptation. I like to write, climb rocks, and think. In that order.
Posted in LivePlan Updates

Join over 1 million entrepreneurs who found success with LivePlan