Funding Guidance
Business funding, start to finish.
Funding is a maze, and nobody hands you a map
A real funding expert finds the right funding for your business, then helps you prep what you need and walks you through the entire process.
How to choose?
SBA 7(a), 504, microloan, term loan, line of credit, investors – which one is even realistic for you?
What steps do you take?
The application is complex, and one inconsistency can stall it for months.
What could go wrong?
Every lender wants something different. None of them tell you why you were declined.
What do you do next?
Debt or equity isn’t just a money question – it shapes the next five years of your business.
What you’ll get
Find your path Your funding expert starts with a business analysis – your business, financials, and goals – and delivers a funding options map: which funding types fit your business, which loans you’re more likely to qualify for, and exactly what to fix before you apply.
Get through the process Document prep, a lender-ready plan and forecast, a review of everything before it goes out, interview prep – and if the answer is no, a plan B. With two calls every month, you’re never guessing what’s next.
How it works
Sign up. Only $100/month. Book your first call with your funding expert right away.
Business analysis. Your expert reviews your business and goals, then maps the funding types that fit and the loans you’re more likely to qualify for.
Preparation. Guidance on your plan, projections, and loan documents so you’re ready to apply.
Apply with confidence. Everything reviewed before submission. Your expert will be on the lender call to help with the discussion.
Decision support. We’ll help you make the right loan decision and map out the next-best option if a lender says no.
Why choose LivePlan’s Funding Guidance service?
On your side of the table
We’re a loan broker, and we only earn our commission from the lender when your loan funds. That means we’re incentivized to do one thing: get you funded – with the loan that actually fits your business.
Numbers a lender can stress-test
Your projections come from a working financial model, not a template – when a lender asks “what if?”, you’ll have the answer.
A real expert, every call
You work with a human funding expert on every call – not a chatbot, not an automated checklist.
Funded is the start, not the finish
Your plan and forecast live in your LivePlan account. After the money lands, use LivePlan to track actual revenue, expenses, and operations against your plan, so you always know exactly where the business stands.
Get a free assessment of your business planning needs
Our team will recommend the exact services to get you a fundable plan.
No risk. No commitment. Free to get started.
Meet Stormy, your plan writing lead
Stormy has matched 1000s of entrepreneurs with the exact services they needed to get funded.
Frequently asked questions
A 45-minute kick-off call and then weekly phone check-ins with a small business funding expert, plus unlimited email support. Your expert takes you through a business analysis to find the right funding type, helps you prepare your loan documents, and walks you through the whole funding process.
Yes. The program is available only to LivePlan customers – your plan and forecast, the core of any loan file, are built and kept in LivePlan. Not a customer yet? Start with LivePlan.
Yes. In addition to your monthly fee, we’re compensated by a commission from the lender when your loan funds. That’s by design: our incentive is to get you funded with a loan that fits – not to keep you on calls. Your expert will walk you through exactly how the commission works before you apply.
Yes. There’s no contract or minimum commitment – cancel your Funding Guidance subscription whenever you like. Your plan, forecast, and documents stay in your LivePlan account.
Generally: a credit score in the 640+ range, a solid business plan with financial projections, and some owner equity – but requirements vary by program and lender. Your business analysis tells you where you stand before you apply.
7(a) is the general-purpose workhorse; 504 fits real estate and equipment; microloans cover smaller amounts with easier entry; Express SBA can fund in as little as 7 days if speed matters more than amount. Which fits you depends on amount, use, timeline, and stage – that’s the first thing your expert works out with you.
Typically: a business plan, three-year financial projections, personal and business tax returns, bank statements, and personal financial statements. Your expert builds the checklist for your specific path – and helps you produce the hard ones.
Commonly 30–90 days from a complete application for standard SBA products, or as fast as 7 days through Express SBA – and ‘complete’ is the key word either way. Most delays come from gaps and inconsistencies, which is exactly what preparation with your expert prevents.
No – and be wary of anyone who does. What we change is the quality of your application and the fit of your ask. You walk in with the documents lenders scrutinize most, done right.
You’ll know – and why. If your analysis shows you’re not ready yet, you’ll get the specific reasons and what to fix – not silence. Most gaps are fixable; your expert will tell you what it’d take to get there.
Yes. A denial usually has a fixable cause – weak projections, thin documentation, wrong product. We find it, fix it, and map the next application.
Real small-business grants exist but are narrow, competitive, and slow – most businesses fund with loans or investment. If grants genuinely fit your situation, your expert will say so.
Yes. Book a call and we’ll answer your questions and help you decide if the program is right for you.
Stop guessing which loan you qualify for.
Get a free assessment of your business planning needs.
Get Started Now