Customer Story

Stacie and Larry Overman: Lavender Kisses Farm

Background

Lavender Kisses Farm is a 64-acre destination lavender farm located in Hollow Rock, Tennessee, just west of Nashville. Founded by Larry and Stacie Overman in 2021, the farm grew out of their desire to create a special place that combined their entrepreneurial spirit with a mission to bring comfort, peace, and love to people's lives. The Overmans saw potential in lavender for its versatility and wellness benefits. Their vision extends beyond just growing lavender — they hope to turn the farm into a tourist destination with various attractions, events, and a line of lavender-based products.

"We wrote a business plan we can take to any investor, and it's game on."

Larry Overman

Co-owner, Lavender Kisses Farm

Problem

While the Overmans had extensive business experience, they faced the challenge of transforming their lavender farm concept into a viable business. They were in the middle of relocating in order to start the farm, and they struggled to find the time to develop a comprehensive business plan that would guide their long-term strategy and day-to-day operations. They needed a way to articulate their vision, set clear goals, and create a plan that would be attractive to potential investors and partners.

Stacie collaborates with a LivePlan Plan Writer to craft a business plan remotely.

Solution

The Overmans turned to LivePlan and opted to work with one of LivePlan's professional business plan writers. This allowed them to focus on establishing the farm while still developing the business plan they would need. They provided their notes and research to the writer, who then used LivePlan to create a comprehensive plan. The process involved regular check-ins where the writer updated the Overmans on progress and gathered additional information. LivePlan's structure ensured that all aspects of the business were considered, from operations to marketing strategy to financial projections.

Outcome

Working with LivePlan and their assigned writer, the Overmans received a professional, comprehensive business plan that accurately captured their vision and provided a roadmap for their business. The plan helps them stay focused on their goals and guides their decision-making in day-to-day operations. The Overmans now use their LivePlan-created business plan to set milestones, create financial forecasts, and evaluate different business scenarios. They credit the plan with giving them the direction they needed to hit the ground running, helping them develop product lines, plan for agritourism activities, and project when the farm will become self-sustaining. Larry and Stacie view their business plan as a living document, continually referring back to it to guide their strategy and problem-solving as they grow Lavender Kisses Farm into a thriving agribusiness and tourist destination.