Step Four: Refine
Improve your idea
Make adjustments: 2-4 hours
Update your one-page plan based on what you’ve learned. If your assumptions are correct, you’re ready to move forward. In most cases, you’ll likely need to tweak your idea before launching.
For example, you might need to update:
- Your target audience
- Your business model
- How you’ll sell your products or service
At this stage you should also consider building an initial forecast and an expense budget as well.
Why this step is important:
You’ll know if your idea has potential or not. If it doesn’t seem like a winner today, iterate based on what you’ve learned and try the growth planning process again.