One-Page Business Plan Template

What is a one-page business plan?

The one-page business plan is a simplified version of traditional operational plans that focuses on the core aspects of your business. While it may be a shorter business plan, it still follows the structure of a standard business plan and serves as a beefed-up pitch document.

There’s really not a lot of difference between a single-page business plan and a good executive summary. In fact, as you create a more detailed plan you may even be able to use it as your executive summary.

Who should use a one-page business plan?

How to complete your plan with this one-page business plan template

You’ll start with your business strategy – this is what you’re going to do and what your goals are. You’ll document the following:

• Identity: This is a short summary of what you do.

• Problem: Describe the problem that your business solves.

• Solution: Describe how your business solves the problem.

• Target Market: Who are your customers? Try to be as specific as possible.

• Competition: How do customers solve their problem today? Are there alternatives?

Next, you’ll go on to describe your business tactics. While strategy describes “what” you’re going to do, tactics describe “how” you’re going to do it.

• Sales: How will you sell your solution to your customers?

• Marketing: Describe your key marketing activities.

• Team: Potentially the most important part of the plan is who is going to help you implement the plan.

• Partners & Resources: What else do you need to turn your plan into a business?

Your business model is how your business will make money. The first time you work on a business plan, you can just describe how you make money and what your key expenses are. Eventually, you’ll want to develop a complete financial plan.

• Revenue: Describe the key ways that you’ll make money.

• Expenses: List your primary expenses. You don’t need to go into a lot of detail with a one-page plan.

Finally, you’ll want to develop a list of your key achievements.

• Milestones: These are the key achievements that you hope to accomplish. Be specific.

This is just a quick summary of how to build your one-page business plan. You can get additional details in our guides to writing a one-page business plan and how to write a business plan in 30 minutes.