✨ NEW FEATURE:

MARKET RESEARCH IS HERE ✨

Market research just got way easier

Noah Parsons Noah Parsons

3 min. read

Updated 2/12/2026

imagery of market research reports in LivePlan showing demographics and risks

Stop piecing together market research from 10 different tabs.

LivePlan's new Market Research feature gives you everything you need to validate your idea, understand your competition, and profile your customers. And, it’s live now in your LivePlan Premium account.

Here's what you get:

  • Validate if you have a market: Get real numbers on total market value, growth projections, and where your opportunity sits
  • Know who you're competing with: See who's in your space, what they're doing, and how to stand out
  • Understand who's actually buying: Access demographics, behaviors, and buying patterns for your target customers
  • Stay on top of industry trends: Track what's changing in your market and adapt before you're behind
  • Data you can trust: Compare your forecast to core metrics from businesses in your industry, all sourced from trusted data providers.

How it works:

  1. LivePlan learns about your business. Describe the business you are starting, the problem you are solving, and your best guess at who your target customers are.
  2. LivePlan will figure out what industry you’re in and will pull a complete industry report from our researched and vetted library of reports.
  3. LivePlan will research thousands of additional sources for market and competitive research.
  4. All the data is pulled together into a final, professional report.
  5. All sources are cited so you can see exactly where the data is coming from - no hallucinations or AI-slop.

Take a tour and see how it works for yourself. It’s everything you need to add real data to your business plan.

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Noah Parsons

Noah Parsons

Before joining Palo Alto Software, Noah Parsons was an early Internet marketing and product expert in the Silicon Valley. He joined Yahoo! in 1996 as one of its first 101 employees and become Producer of the Yahoo! Employment property as part of the Yahoo! Classifieds team before leaving to serve as Director of Production at Epinions.com. He is a graduate of Princeton University.Noah devotes most of his free time to his three young sons. In the winter you'll find him giving them lessons on the ski slopes, and in summer they're usually involved in a variety of outdoor pursuits.Noah is currently the COO at Palo Alto Software, makers of the online business plan app LivePlan.