The idea that artists can't and shouldn't think about business is an entirely new construct, says California painter, entrepreneur, and LivePlan customer Ann Rea (http://www.annrea.com). Master artists have marketed themselves to potential patrons throughout history, and “Andy Warhol was a PR master,” she says.
With Rea's help and inspiration, artists all over the world are doing just what she did 10 years ago: starting businesses and finding ways to earn a living.
Two of the biggest things anyone needs to be successful at their own enterprise, Rea says, are a plan and the ability to focus on what's in front of you. As she sees her own enterprise evolving, LivePlan is helping her with both.
In December of 2004, Rea moved into San Francisco and wrote a business plan outlining how she would earn $100,000 from her artwork in the coming year.
Rea attended the Cleveland Institute of Art, where she studied industrial and graphic design. She assumed this combination would give her some marketable skills when she graduated–even though what she really wanted to do was paint. She found work as a designer, but had to give it up when her then–husband’s job took them to Sacramento. Unable to land another position in her chosen field, she took a dead–end “cubicle job.”
“It was like shoving a round peg into a square hole,” she says. “It required absolutely no creativity.” For years she struggled with depression and anxiety.