Writing a business plan doesn’t have to be complicated. That’s why we created this template for a Lean Business Plan – a business plan that you can write on a single page.
Building a one page, lean business plan has a lot of benefits:
It’s fast: Documenting your business strategy shouldn’t take hours or days. Use our one page, lean plan format to develop an initial business plan in less than 30 minutes.
It’s easy: Unlike a traditional business, there’s not a lot to write or any complex formatting. Anyone can document their business strategy using the Lean Plan format.
It’s shareable: Getting feedback on a detailed business plan can be a challenge. On the other hand, sharing a one-page plan is easy and you’ll get immediate feedback from business partners and advisors.
It’s impressive: Getting potential investors to read a detailed business plan can be a challenge. But, a lean plan is something that every investor has time to read.
How to complete the one-page lean business plan template
You’ll start with your business strategy – this is what you’re going to do and what your goals are. You’ll document the following:
Identity: This is a short summary of what you do.
Problem: Describe the problem that your business solves.
Solution: Describe how your business solves the problem.
Target Market: Who are your customers? Try and be as specific as possible.
Competition: How do customers solve their problem today? Are there alternatives?
Next, you’ll go on to describe your business tactics. While strategy describes “what” you’re going to do, tactics describe “how” you’re going to do it.
Sales: How will you sell your solution to your customers?
Marketing: Describe your key marketing activities.
Team: Potentially the most important part of the plan is who is going to help you implement the plan.
Partners & Resources: What else do you need to turn your plan into a business?
Your business model is how your business will make money. The first time you work on a lean business plan, you can just describe how you make money and what your key expenses are. Eventually, you’ll want to develop a complete financial plan.
Revenue: Describe the key ways that you’ll make money.
Expenses: List your primary expenses. You don’t need to go into a lot of detail with a lean plan.
Finally, you’ll want to develop a list of your key achievements.
Milestones: These are the key achievements that you hope to accomplish. Be specific.
This is just a quick summary of how to build your one-page lean business plan. You can get additional detail in our guide to Lean Planning.
Get an online version of the lean business plan template: