How to Read and Understand Your Income Statement (Profit and Loss)

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profit and loss statement

What is the income statement?

Your income statement, or profit and loss statement (P&L), is the most popular and most common financial statement in any business plan. It’s the financial statement that bankers and investors will flip to first when reviewing your business plan.

The P&L tells you if your company is profitable or not. It starts with a summary of your revenue, details your costs and expenses, and then shows the all-important “bottom line”—your net profit. Want to know if you’re in the red or in the black? Just flip to your P&L and look at the bottom.

If you’re looking for an easier way to update or build an income statement, you can download a free profit and loss template or skip the spreadsheets and use planning software such as LivePlan.

What goes into an income statement?

Unlike the cash flow statement which can be a bit complicated, your P&L is fairly easy to read and understand. Here’s a quick run-down and explanation of what each section means and where the numbers come from.

Check out how easily you can organize and adjust your income statement with LivePlan.


Revenue also called the “top line” of the P&L, is the money that you’re bringing in from your sales.

If you’re a non-profit, this would be money raised from fundraising. Usually, a company will have a separate table that details their sales and then bring the total sales number over to the P&L.

Of course, revenue is a pretty critical number as it’s what you need to cover your expenses. The lower your revenue number, the lower your expenses need to be in order to stay profitable.

Direct costs

Direct costs, also known as cost of goods sold (COGS), are the costs that you incur when you make your products or deliver your services. You don’t include things like rent or payroll here, but you would include the things that directly contribute to each sale.

For example, for a bike shop, the direct cost of every sale is what the shop paid to buy the bikes from the manufacturer. For a bike manufacturer, direct costs would include the cost of the metal and plastic used to make the bike.

However, if you’re a consultant, it’s possible that you have very low or even no direct costs. You might have costs associated with printing reports and photocopying, but not many other costs.

Gross margin

Gross margin tells you how much money you have leftover to cover your expenses after you’ve covered the cost of the product or service you are selling. Simply subtract your direct costs from your revenue and that provides you with gross margin.

Revenue – Direct Costs = Gross Margin

For example, if you buy a widget for $1 and sell it for $3, your gross margin would be $2.

The gross margin percentage represents that number as a percentage—the higher the number, the better. You calculate that percentage by dividing your gross margin by revenue:

Gross Margin / Revenue = Gross Margin %

When you have a high gross margin, that means that it costs you very little to deliver your product or service and you’ll have the majority of the money from every sale left over to cover your expenses.

Operating expenses

Operating expenses cover all of the expenses that you incur to keep your doors open, excluding your direct costs that we talked about earlier.

Expenses – Direct Costs = Operating Expenses

This usually includes your rent, salaries and benefits, marketing expenses, research and development expenses, utilities, and so on. Don’t include the interest you pay on loans or taxes here, though.

Operating income

Operating income is also known as EBITDA (earnings before interest, taxes, depreciation, and amortization). This is calculated by subtracting total operating expenses from your gross margin.

Gross Margin – Total Operating Expenses = Operating Income


Here’s where you’ll include interest payments that your company is making on any outstanding loans.

Depreciation and amortization

These are special expenses associated with assets that your company owns. Over time, assets (like vehicles and large pieces of equipment) lose their value or depreciate. You’ll expense that decline in value here.


Any taxes that you pay or expect to pay on your sales show up here.

Net profit

Also known as net income or net earnings, it’s the “bottom line” that you hear so much about. You started with your revenue as your “top line” and then subtracted things as you went: direct costs, operating expenses, and so on. What’s leftover is your profit, or potentially your loss if you ended up spending more than you earned.

That’s your profit and loss statement explained. But, don’t forget: Profits are not the same as cash. Just because you made a profit doesn’t mean that money is actually in the bank. You’ll want to dive into your cash flow statement to better understand the difference and how to maintain a healthy cash position.

Business Financial Resources

For more business and financial concepts made simple, check out our articles covering:

Editor’s Note: This article was originally written in 2017 and updated in 2020.

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Noah Parsons
Noah Parsons
Noah is currently the COO at Palo Alto Software, makers of the online business plan app LivePlan.
Posted in Management, Growth & Metrics

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