How to Use Your Business Plan to Better Manage Your Business

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The knock against the classic business plan document is that it has a short shelf life. You do all this work to produce a “finished” plan, but then things in the real world go differently than you expected, and important parts of your plan become outdated and unhelpful. What’s the point?

We agree. That sort of planning — where you write a plan, print it out and expect those exact words and numbers to guide your actions for many months to come — is fundamentally flawed and a poor use of your time. That does not mean you should give up on planning, though, any more than the failure of a badly designed fad diet should keep people from trying to lose extra weight.

How can you use your business plan as a management tool?

To accomplish your long-term goals, you just need a better way to plan. You need the ability to quickly and regularly review your plan, make adjustments, and keep it relevant. You need a live plan.

The concept of live planning helps you harness the true value of your business plan. It actively pushes you to plan for the future while simultaneously identifying and analyzing factors that affect business operations. With a static plan, you simply set a course and follow it. With a living plan, you make adjustments, test assumptions, and keep planning.

This simplest version of this is holding monthly plan review meetings. A set time, every month, where you and your team dive deep into your financials, revisit goals, and make decisions. But the beauty of a living business plan is that you can check it and make adjustments as often as you need to.

If you’re a startup that’s just launched, you may be checking your cash flow and adjusting course on a weekly basis. If you work in a very stable and uncompetitive industry, you may only need to do this once a quarter. No matter how often you actually do review your plan, the fact that it’s lean and always up to date means it’s ready for use at any time.

Good planning is about making adjustments

Why do static, unchanging plans go out of date so quickly? Because plans are mostly predictions, and predictions are often wrong. That’s OK. You don’t need a crystal ball to plan effectively. What you do need is a way to keep a close eye on your predictions and assumptions, so you can spot variances early and adjust your path to stay on target.

Football coaches do this all the time. Each coaching staff starts the day with a solid game plan based on what they think is likely to work. Not everything goes as they thought it would, though.

Their team’s execution breaks down in key areas. The weather turns unexpectedly foul. The turf proves wet and slippery. Their competitors have success with elements of their own plans. Does the coach stick doggedly to the initial plan, watching the same attempts continue to fail in the same ways?

Of course not. They tinker with their plans. They try new things, based on what they see on the field. They make adjustments.

Business planning works the same way. Yes, you should spend time to put together an initial plan, taking your best guess at how things will play out. Once you start executing, though, that’s when the real magic of live planning kicks in.

How do you plan without wasting time?

Now, you may be asking yourself, “how do I keep my plan up to date without wasting a ton of time?” And that’s a fair question to ask. In fact, it’s the time investment that often leads to business owners ditching their business plan right from the start.

But that’s with the old method of planning, where you have a 40+ page document that is simply impossible to keep up to date. With live planning, we recommend that you develop a simpler one-page plan. It’s the same type of document, with the same basic info as a traditional plan, but it’s far shorter and easier to update.

For your financials, you can simply set up spreadsheets to copy over your financial data. And with the right formulas set up, you can semi-automate this process. Doing a bit of this work upfront and working from a one-page plan, will save you more time and make it easier to actively work off your planning documents. You can download our free P&L template, cash flow template and one-page plan template to get started.

However, if this still seems like too much work and you want a better solution to truly turn your business plan into a management tool, we recommend you try LivePlan.

Watch the Dashboard to see how you’re doing

In a football game, you can tell how you are faring by checking the scoreboard. We have built the Dashboard, which functions just like a scoreboard, as part of LivePlan to serve the same purpose. After each month, you can quickly enter your actual results — your actual sales, expenses, direct costs, net profit, and so on — or pull in that data from QuickBooks or Xero and then see how well your plan is working. Are things going better or worse than expected?

This is more than just informational — it’s actionable intelligence. Say your sales and expenses are right on target but your cash balance is low. It sounds like there is a timing issue with your payments. Maybe your customers are taking a lot longer than expected to pay for sales on credit.

More aggressive collections can make a big difference to cash flow. Or the problem might be on the other side. Maybe you need to better manage the timing of your own payments to vendors, hanging onto your cash a little longer to help fund your operations.

The same process applies to the milestones in your plan, which you can add and track on the Schedule tab in LivePlan. Say your planned launch of a new product slips from September to October. To keep your plan relevant, you need to adjust your sales forecast, removing the November and December sales that won’t materialize now.

Then you should review the rest of your plan to spot any cascading effects. Do you need to cut down your expenses to maintain your profit margin? Or seek funding to help bridge the gap? Your Dashboard within LivePlan makes this process much easier and can help you stay ahead of your competition.

Update your plan to keep it relevant

An aging business plan is of little practical use and will soon be forgotten. Your time is way too valuable to squander on a relic. Instead, use your time wisely with LivePlan.

Create a solid plan quickly, and be clear about the important assumptions that you need to validate and milestones that you need to hit. Then set up a regular review process to see how you’re doing, identify places where your plan is weak or off base, and correct your course immediately to keep on the path to your goals.

With a live plan, you can get yourself where you want to go. And with LivePlan, we can provide you with better tools to help you get there.

Editors’ note: This article was originally published in 2012 and updated for 2020.

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Josh Cochrane
Josh Cochrane
Josh Cochrane is Vice President of Product Development at Palo Alto Software, where he manages development of the business planning tool LivePlan. He writes for this site and elsewhere on product design, small business and entrepreneurship, and related topics.
Posted in Business Plan Writing

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