Customer Story
David Sheets: Naughty Soda
Background
Naughty Soda is a hard soda and craft beer company based in Marietta, Georgia, founded by David Sheets and Larry Greenstein. The duo transitioned from retail to production in 2013. What began as a one-off batch of hard pumpkin-pie soda evolved into a full-fledged brewing operation, including both alcoholic and non-alcoholic varieties. Their success led to national attention and the need for expansion, prompting them to seek a larger production facility and open a tasting room.
"Having a plan lets me know that I've accomplished what I've needed to accomplish."
David Sheets
Co-Owner, Naughty Soda
Problem
As Naughty Soda grew, David and Larry faced the challenge of managing multiple aspects of their expanding business. They needed a way to organize their ideas for new product lines, plan for a larger production facility, and open a tasting room. Additionally, they required a tool that would help them secure additional funding to support their growth plans. The entrepreneurs needed a solution that could help them manage their business effectively while also providing a professional way to present their plans to potential investors.
Solution
David and Larry turned to LivePlan to address their planning and management needs. The software's pitch feature and integrated accounting solutions allowed them to create a comprehensive business plan and keep their financials up-to-date. LivePlan's ability to automatically import data from QuickBooks Online was particularly valuable, streamlining their financial management process. The platform also provided them with a professional format to present their business plan to potential investors, giving them immediate access to the plan, performance metrics, and financial forecasts.
Outcome
Using LivePlan has transformed how David and Larry manage Naughty Soda and plan for its future. The software allows David to regularly review and update their plan, spending less time on calculations and more on keeping the business healthy. LivePlan's integrated approach has made monthly performance reviews more efficient and insightful. The platform has also become crucial in their fundraising efforts, enabling them to easily share their plan and financial projections with board members and potential investors across the country. Naughty Soda continues to thrive and expand its product offerings under the Ironmonger Brewing brand today, with LivePlan supporting their planning and management processes.
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