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Strategic Advisor Blog

Monthly Archives:: April 2017

Planning Principle: It’s Business Planning, Not Accounting
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Planning Principle: It’s Business Planning, Not Accounting

It’s business planning not accounting. Your projections, although they look like accounting statements, are just projections. They are always going to be off one way or another, and their purpose isn’t guessing the future exactly right, but rather setting down expectations and connecting the links between spending and revenue.