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Build Customer Trust and Better Sales With 4 Buyer Touch Points
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Build Customer Trust and Better Sales With 4 Buyer Touch Points

If I’ve learned anything during my two-plus decades of marketing leadership, it’s that trust is the backbone of the seller-buyer relationship. Modern businesses must work harder than ever to establish early rapport and nurture it for the customer’s buying journey and life cycle. With heightened competition for customers’ business, attention, and information, it’s no easy […]

The Secret to Boosting Your Appointment Bookings Via Social Media
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The Secret to Boosting Your Appointment Bookings Via Social Media

There’s no doubt social media sites are marching forward in their quest to take over the rest of the internet. Once a repository for news feeds, career advice, and silly cat memes, social sites are now going toe-to-toe with more traditional channels for their share of the advertising and ecommerce spoils.