Ready to kickstart your marketing but not sure where to begin? If you're building a business from the ground up, creating an effective marketing strategy can feel overwhelming. In this "Ask Us Anything" session, our expert panel—featuring CEO Sabrina Parsons, Director of Business Development Peter Morrison, and Inbound Marketing Manager Spencer Thompson—tackles the essential first steps. They cut through the noise to deliver practical, actionable advice for entrepreneurs on any budget. Watch the full webinar to learn how to build a strong foundation, find your first customers, and make every marketing dollar count.
What You'll Learn
This webinar is packed with foundational strategies and answers to the most common questions from new entrepreneurs. Here’s a look at what we cover:
Laying the Foundation: Find Your Focus
Identify Your Perfect Customer: Learn why a narrow target market is your most powerful asset, using the story of how Crocs grew from a niche product for nurses into a global brand. Speak Your Customer's Language: Discover the value of interviewing your target audience and using their exact words in your messaging to create a powerful connection. Solve a Real Problem: Understand the difference between marketing a "nice-to-have" product and a "must-have" solution that solves a painful problem for your early adopters.
Smart & Scrappy Marketing Tactics
Master Free Marketing Channels: Get a rundown of the most effective no-budget marketing tools, from optimizing your Google My Business page to engaging with niche communities on Facebook and Reddit. Harness the Power of Word-of-Mouth: Learn how to create a product so good that your customers become your most effective (and free) marketing team. Use AI as Your Marketing Collaborator: See how you can leverage AI to brainstorm ideas, refine headlines, and even produce rough drafts for scripts and social media, without losing the essential human touch.
Planning for Growth & Profitability
Set the Right KPIs: Find out how to identify and track the Key Performance Indicators (KPIs) that matter most for your specific industry, from SaaS metrics to restaurant table turns. Measure Your Return on Investment (ROI): Learn how to use a financial forecast in LivePlan to budget for marketing campaigns, track spending, and ensure your efforts are generating real revenue. Plan for Seasonality: Discover how to adjust your marketing budget and strategy throughout the year to capitalize on seasonal trends and customer behavior.
Getting Help & Pitching for Success
Know When to Hire an Expert: Understand when it makes sense to hire specialists for technical tasks like SEO and paid advertising versus conducting your own market research. Craft a Winning Investor Pitch: Get the complete list of "ingredients" for a compelling pitch deck, from defining the problem and solution to showcasing your team and financial projections.
