Posts Written by Candice Landau

Candice Landau

Candice is a freelance writer, jeweler, and digital marketing hybrid. You can learn more about her by reaching out on Twitter @candylandau.

LivePlan Posts Written By Candice Landau

Posted August 10, 2021 By Candice Landau

What Is Cash Burn Rate? How Cash Burn Rate is Key to Sustainability

Cash burn rate is the rate at which a company uses up its cash reserves or cash balance. Here’s how to calculate your burn rate, and tips for reducing it.

Posted April 8, 2021 By Candice Landau

Why Forecasting is Important for Business Growth and Success

If you think business growth is for the lucky few, think again. Here’s how you can leverage financial forecasting to grow your business.

Posted May 23, 2016 By Candice Landau

Woman, Mother, and CEO? Yes, It’s Possible

As a mother, a seriously driven career woman, and a CEO, Sabrina Parsons has a different take on what it means to be successful. Here’s a hint: It doesn’t have anything to do with leaning in.

Posted May 9, 2016 By Candice Landau

Mommy CEO Sabrina Parsons Reveals Her Secrets to a Balanced Life

What does it take to run a company, raise three kids, and still keep it all together? CEO Sabrina Parsons shares her experiences.

Posted May 2, 2016 By Candice Landau

From Teacher to Tech Entrepreneur: Mommy CEO’s Story

In this interview with Sabrina Parsons, CEO of Palo Alto Software, makers of LivePlan, we learn how she transformed the business and put customers first.

Posted February 3, 2016 By Candice Landau

14 Must-Read Books If You Want to Manage a Successful Business

If you haven’t figured out what you should be reading in 2016, no worries, we’ve done it for you. Here are some of our favorite books. What’s on your list?

Posted December 1, 2015 By Candice Landau

Should You Offer Equity Compensation to Employees?

In 2005, David Choe was invited to paint a number of murals at Facebook’s HQ in Palo Alto. At the time, Facebook wasn’t the goliath it is today and so, Choe was given a couple of options: he could have $60,000 in cash, or stock (equal to the equivalent amount of the cash back then). Choe […]

Posted November 16, 2015 By Candice Landau

8 Easy Ideas to Motivate Your Employees

Your employees are the most important asset you have. Their successes (or failures) have a direct impact on your company’s future. The crazy thing? You have the ability to change your business by the way you interact with your employees. You can change their environment. You can offer perks. You can help build teams of people […]

Posted February 13, 2015 By Candice Landau

What Should You Read about on Valentine’s Day? Why a Chocolatier of Course!

At Palo Alto Software, we’re celebrating Valentine’s Day a day early and it’s all thanks to a LivePlan customer, Divani Chocolatier.

Posted October 16, 2014 By Candice Landau

The Small Business Owner’s Accounting Cheat Sheet

According to a study undertaken by the Small Business Administration, 28% of companies go bankrupt due to problems with the financial structure of the company. Many of these problems could be avoided by following good accounting practices. Keeping a record of your financial details IS important to the livelihood of your business. Not only will the correct […]

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