Jeff Winters

Jeff Winters

Jeff Winters is founder and CEO of Sapper Consulting, which replaces cold calling for its clients. It’s cooler than it sounds.

LivePlan Posts Written By Jeff Winters

Your Buyer Persona Can Help You Connect Authentically With Prospects
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Your Buyer Persona Can Help You Connect Authentically With Prospects

Mass communication, and even personalized communication, isn’t going to foster true connection with your customers. The key to authentic connection? Relevant communication. Learn the key difference between personalized and relevant communication, and how to create it within your business.