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Makenna Crocker

Makenna Crocker

Makenna Crocker is the Content Marketing Strategist at Palo Alto Software. Her work focuses on market and social trends, educational content creation, and providing entrepreneurs with small business tips and tools. With a master’s degree in Advertising and Brand Responsibility from the University of Oregon, she specializes in generating a strong and responsible brand presence through social media and sharable content.

LivePlan Posts Written By Makenna Crocker

Why is Market Research Important?
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Why is Market Research Important?

Why is market research important for small businesses? Most importantly it helps you understand your customers and minimize risks. Here are a few other reasons.