Posts Written by Makenna Crocker

Makenna Crocker

Makenna Crocker is the Content Marketing Strategist at Palo Alto Software. Her work focuses on market and social trends, educational content creation, and providing entrepreneurs with small business tips and tools. With a master’s degree in Advertising and Brand Responsibility from the University of Oregon, she specializes in generating a strong and responsible brand presence through social media and sharable content.

LivePlan Posts Written By Makenna Crocker

Posted November 10, 2023 By Makenna Crocker

Why is Market Research Important?

Why is market research important for small businesses? Most importantly it helps you understand your customers and minimize risks. Here are a few other reasons.

Posted August 16, 2023 By Makenna Crocker

What Are the Qualities That Make a Good Financial Forecast?

A good financial forecast leads to more confident business decisions and faster growth– here is what to include in order for that to happen.

Posted June 26, 2023 By Makenna Crocker

The 11 Most Important Growth Metrics for Startups

Growth metrics are essential tools for startups. They provide a solid foundation for measuring the growth and progress of your business.

Posted August 17, 2021 By Makenna Crocker

How to Transition Your Team to Working Remotely in 2022

Transitioning a team or company to working remotely can be an incredibly challenging experience for both managers and employees. Find out what challenges you may face and how you adjust to find success with both long and short-term remote work.

Posted June 23, 2020 By Makenna Crocker

Which Are Better: Individual or Team Goals?

Should you set goals for your entire team or for individual team members? Well, that depends on your business needs. Learn the pros and cons of each and how to successfully set up either option.

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