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The 6 Most Important Web Metrics to Track for Your Business Website
Web analytics and metrics can be overwhelming. The key to avoid drowning in the sea of numbers is to start with six key metrics for measuring how your website is doing.
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Web analytics and metrics can be overwhelming. The key to avoid drowning in the sea of numbers is to start with six key metrics for measuring how your website is doing.
[Major Update: Since I initially explored this topic, the AI models have changed significantly. We have new tools, like “deep research” and the ability for chatbots to reliably browse the web and retrieve information. Because of all the changes, I’ve rewritten this piece completely to reflect how things are in 2025. For this piece, I […]
Are you preparing to write a business plan? Make sure you avoid these common business plan mistakes to ensure you get the most from your plan.
Who are your customers? Who are your competitors? What does the industry look like? Will you be able to successfully enter this market? These are necessary questions to answer with a bit of research.
While very similar to a traditional bank loan, there are specific things that you should highlight in your business plan to improve your chances of qualifying.
You can’t generate a good business plan using AI. But with a human touch, AI can still be used to help write your plan. Here’s how.
Learn how to generate key market segments using ChatGPT and how to apply a human touch that ensures accuracy while expediting your research.
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Learn the difference between industry and market research, why you may need both, and when to focus on one over the other.
Not every business idea is a winner. It may look good on paper but lacks qualities that allow your new business to grow. Learn how to identify those traits and determine if your idea is actually good.