Posts Written by Sabrina Parsons

Sabrina Parsons

Sabrina has served as CEO of Palo Alto Software since 2007. She and her husband, Noah, founded a UK software distribution company in 2001 that was acquired by Palo Alto Software in 2002. Sabrina is a successful Internet expert, having served as Director of Online Marketing at Commtouch, Senior Producer at Epinions, and founder of her own Web consulting company, Lighting Out.

LivePlan Posts Written By Sabrina Parsons

Posted May 4, 2022 By Sabrina Parsons

5 Steps to Create a Contingency Plan for Your Business

Learn how to anticipate and proactively manage business risk by creating contingency plans that work directly with your current strategy.

Posted April 21, 2021 By Sabrina Parsons

How Ram Jack Uses LivePlan to Balance Financial Health and Growth

See how Ken combined his expertise and industry knowledge with LivePlan’s forecasting tools to balance growth and financial health.

Posted March 25, 2021 By Sabrina Parsons

Key Methods to Fund Your Business Growth

Need to acquire funding to grow your business? Here are 7 key funding options to consider and how to prepare your business to seek them out.

Posted January 18, 2021 By Sabrina Parsons

5 Things to Do After You Receive Money From a PPP Loan

You’ve secured a PPP loan, but now the big question is, what to do with it. Here are the top 5 things to do to get the most out of your PPP loan.

Posted January 15, 2021 By Sabrina Parsons

8 Things You Can Do to Ensure Your PPP Application is Approved

Applying for the second round of the Paycheck Protection Program? Here are our top tips to prepare for and speed up the approval process.

Posted June 5, 2019 By Sabrina Parsons

How Small Businesses Can Make Big Financial Decisions Better

If you’re trying to grow your business, you need to spend money. But, you’ll want to weigh any decisions carefully against the opportunity. Here’s what to keep in mind.

Posted November 28, 2017 By Sabrina Parsons

How Businesses Can Give Back, Year-Round

Here at Palo Alto Software, we’ve built our company culture around the importance of giving back to our local community. Here’s how we’re giving back this holiday season—and how you can do the same within your business.

Posted May 24, 2016 By Sabrina Parsons

Small Businesses Are Seeking Financial Advisors with the Tools to Help Them Succeed [WHITEPAPER]

Pulling valuable data insights from Barlow Research Associates, among others, our latest whitepaper takes an in-depth look at what small business owners want from their financial institution when it comes to finding solutions for cash flow forecasting and accessing credit.

Posted July 10, 2012 By Sabrina Parsons

Pitching Your Business vs. Planning Your Business

I feel like recently, as the Lean Startup movement gains more and more traction (I love the Lean Startup principles) and there are more incubators, accelerators, innovation centers, etc. helping startups get off the ground, that I’m hearing more and more this idea: “you don’t need a business plan, you need a great pitch” While […]