Sabrina Parsons

Sabrina Parsons

Sabrina has served as CEO of Palo Alto Software since 2007. She and her husband, Noah, founded a UK software distribution company in 2001 that was acquired by Palo Alto Software in 2002. Sabrina is a successful Internet expert, having served as Director of Online Marketing at Commtouch, Senior Producer at Epinions, and founder of her own Web consulting company, Lighting Out.

LivePlan Posts Written By Sabrina Parsons

How Businesses Can Give Back, Year-Round
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How Businesses Can Give Back, Year-Round

Here at Palo Alto Software, we’ve built our company culture around the importance of giving back to our local community. Here’s how we’re giving back this holiday season—and how you can do the same within your business.

Write and Track Your Plan with LivePlan Using QuickBooks Data
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Write and Track Your Plan with LivePlan Using QuickBooks Data

Attention QuickBooks users: No more double data entry required! LivePlan now lets you integrate with QuickBooks easily, seamlessly, and without any hassle. We have released our integration with the Quickbooks Anywhere API, which means QuickBooks users can now automatically import actual results into your LivePlan Dashboard. To use this new feature, click on your “Dashboard”… Read more »

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Funding Your Company for Growth

You are already writing your business plan. Once written you will not only have a great tool for managing your company, but also for getting the funding you need to grow your business. Whether you’re running a small home-based business, or you’re running a large biotechnology company – if you need to seek funding –… Read more »

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Pitching Your Business vs. Planning Your Business

I feel like recently, as the Lean Startup movement gains more and more traction (I love the Lean Startup principles) and there are more incubators, accelerators, innovation centers, etc. helping startups get off the ground, that I’m hearing more and more this idea: “you don’t need a business plan, you need a great pitch” While… Read more »