Maternova Experiences Impressive Growth Since Winning Palo Alto Software’s First LivePlan $10,000 Business Boost Competition

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In its goal to make the world a better place for mothers and babies worldwide, Maternova has enjoyed landmark achievements since winning LivePlan’s $10,000 Boost business plan competition.

Eugene, OR (PRWEB) February 14, 2013

Palo Alto Software announced today that it is excited to see the ongoing growth of Rhode Island-based startup, Maternova (, the social venture startup winner of Palo Alto Software’s first annual national business plan competition in 2012, dubbed the “LivePlan $10,000 Boost”.

Since beating out hundreds of entrants in the competition last September, Maternova has racked up some impressive achievements in its mission to provide a global marketplace for doctors, nurses, and midwives to track innovation and buy technologies that save lives in childbirth and help improve newborn care around the world. Some of these successes include:

  • Recognition as a “Global Hot 100 Enterprise” at the World Summit on Innovation and Entrepreneurship
  • A contract with the Center for Global Health at Partners/Massachusetts General Hospital
  • Discussions with the United Nations for the supply of products to three African countries
  • Successful delivery of their largest order to date
  • Increased from 10 to 25 technologies in the marketplace
  • Exclusive distribution rights for a pioneering technology
  • A permanent move into new offices in a super LEED certified recycled container building

“Our team of judges brought over 100 years of experience in building business plans and successfully launching startups,” said Palo Alto Software CEO, Sabrina Parsons, “so I had no doubts that whoever our panel chose as the winner of our first national business plan competition would make the most of the award. The level of success we’ve seen with Maternova in the months since the award has been incredibly impressive. The Maternova team is pouring their heart and soul into the enterprise and it shows. We believe in the value of their mission, their viability, and expect to see continued success from this innovative company.”

Meg Wirth, CEO of Maternova said, “Winning the LivePlan $10,000 Boost business plan competition last year was literally a boost for the success of Maternova. We invested the funds in all areas of the business, including infrastructure and outreach, and we’re so incredibly thrilled with the momentum we’re gaining worldwide.”

About Maternova 
Maternova is a wholly owned, women-run start-up company that has built the first global marketplace, innovation incubator, and collaboration platform dedicated to improving maternal and newborn health. Maternova distributes life saving technologies that help make clinical interventions possible for women and newborns worldwide. Visit to learn more.

About Palo Alto Software, Inc: 
Palo Alto Software, Inc., makers of the #1 selling business planning and management software in the world, develops and publishes tools, products, and content to help small and midsized businesses plan, pitch, and manage their ventures. LivePlan, the company’s flagship product, is a SaaS (software as a service) solution for business planning and management. Palo Alto Software has been the market leader in its category for over fifteen years, has served well over 1 million entrepreneurs, and has customers in 180 countries. Founded in 1988 by business planning expert Tim Berry, the company is a privately-owned corporation based in Eugene, Oregon. Visit to learn more.

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Bailey Koharchick
Bailey Koharchick
I believe three key components power the world: Creativity, dedication, and adaptation. I like to write, climb rocks, and think. In that order.
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