This Week in Small Business: From a New Technology Whitepaper to Business Websites

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Whether you are excited or skeptical about it, it can’t be denied that technology is becoming evermore important to small business owners—just check out our latest free whitepaper, which indicates that small businesses plan to invest in technology in 2015.

Not only that, but small business owners all over the world still have questions about new technology. They’re wondering what kind of CRM software is best, or if they should use Google Adwords. They are starting websites for their businesses, and wondering if they’ve missed an important step. If you have questions like these, check out this week’s articles on Bplans, covering multiple new technologies and giving advice on how to use them for your business.

1. How to Choose the Best CRM for Your Business

Most B2B businesses will find themselves in need of a CRM (Customer Relationship Management) software—but with so many options, how do you know which one is right for you? We go over some of the different CRM tools that are available, and discuss how to pick the right one for your business. Hint: Sometimes less is more.

2. A Beginner’s Guide to Google AdWords for Small Business

Entrepreneurs are constantly looking for advertising options that provide a good return on investment. Given the dependency on technology, it’s not surprising that online options have become popular. One of those options is Google AdWords.

3. What Type of Business Plan Do I Need?

Seasoned investor and business planning expert Tim Berry advises entrepreneurs to follow one basic principle before sitting down to write their business plan: “form follows function.” Basically, begin by deciding what you want your business plan to do for you. From there, you’ll be able to figure out which type of business plan best fits your needs.

4. New Study Reveals Business Owners Investing in Technology in 2015

In January 2015, Palo Alto Software surveyed approximately 500 small business owners and entrepreneurs from across 18 different industries and found that 81% of small businesses plan to invest in technology this year and that 48% of those surveyed said that they expected to invest over $5,000 throughout the year. Read the full, free whitepaper on Bplans.

5. The 7 Website Mistakes Small Business Owners Make (and How to Avoid Them)

If you are a small business owner, you have undoubtedly heard how important it is to have a website for your business. However, there are many pitfalls for entrepreneurs looking to set up a good site. Should you leave it in the hands of experts, or DIY? Should you use Wordpress? What about expensive logo design? We go over seven common mistakes often made when small business owners set up their websites, and we’ll tell you how to avoid them.

Do you have questions about new technology that you would like to take advantage of? Let us know in the comments!

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Briana Morgaine
Briana Morgaine
Briana is a content and digital marketing specialist, editor, and writer. She enjoys discussing business, marketing, and social media, and is a big fan of the Oxford comma. Bri is a resident of Portland, Oregon, and she can be found, infrequently, on Twitter.
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