This Week in Small Business: From Creating Business Websites to Effective Leadership

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shutterstock_129469688Are you looking for a list of the important business metrics you should be tracking, all in one place? Maybe you’re feeling uninspired, and wish to take a leaf out of the book of a successful entrepreneur, or emulate great social media marketing. However you’re feeling, if you’re an entrepreneur with questions, we’ve got answers—or at least something new to mull over. Check out these articles on Bplans, and let us know what else you’d like to see covered in the comments below.

1. The 7 Key Metrics Every Business Owner Should Monitor

If you’re a LivePlan customer, you’ll know that here at Palo Alto Software, we are all about metrics. Tracking the important metrics for your business can mean the difference between success and failure. More than that, if you are on top of your numbers, you will always have a well-rounded picture of your business’s health. You may have seen these metrics mentioned on the LivePlan blog, but here is a great round-up of the most important metrics that every business should be tracking. Anything we’ve missed?

2. A Comprehensive Guide to Creating a Business Website

Are you planning to set up a website for your business? You should be. Here’s how to do it right. This article is a must-read for any entrepreneur looking to maximize the potential of a business website, and includes tips on everything from picking a domain name to what kind of content to post. If you are in the process of starting your website, you’re bound to get a lot out of this article.

3. 4 Secrets of Successful Business Owners

Does it ever seem like certain entrepreneurs can do no wrong? What are their secrets? More importantly, how can you learn from them? Taking cues from Richard Branson, Mark Cuban, Blake Mycoskie, and Bill Gates, this article goes in-depth on the things that made these entrepreneurs successful, and how you can emulate them.

4. How to Manage Labor Costs for Your New Restaurant

If you are opening a restaurant or have recently opened your doors, you will likely find that, aside from food and beverages, labor is your biggest expense. However, cutting wages will send your employees running—so how do you manage labor costs? Restaurant industry veteran Ezra Adler gives his tips on how to lower your labor costs, while still maintaining a high quality of service, and while keeping your employees happy.

5. 3 Strategies to Inspire Your Social Media Marketing

Social media marketing is increasingly important, and some brands do it amazingly well. As a result, it is a good idea to consider following in their footsteps. Taking cues from giants like Oreo, Old Spice, and Taco Bell, entrepreneurs can learn how to use social media marketing to their advantage.

6. Top 15 Tips to Be a More Successful Young Leader

If you have recently been promoted to a managerial role, or are in a leadership position as founder of your business, this is a must-read. Author Paula Green relies on her own experience as a young business women promoted to a leadership role, as well as advice she has received along the way. If you are currently in a leadership role, these tips will give you plenty to think about, and enable you to become a better leader for your team.

Do you have a question about your small business? Is there a topic you would love to see covered on Bplans? Let us know via Twitter, or in the comments!

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Briana Morgaine
Briana Morgaine
Briana is a content and digital marketing specialist, editor, and writer. She enjoys discussing business, marketing, and social media, and is a big fan of the Oxford comma. Bri is a resident of Portland, Oregon.
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