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The LivePlan Blog

Sabrina Parsons

Sabrina Parsons

Sabrina has served as CEO of Palo Alto Software since 2007. She and her husband, Noah, founded a UK software distribution company in 2001 that was acquired by Palo Alto Software in 2002. Sabrina is a successful Internet expert, having served as Director of Online Marketing at Commtouch, Senior Producer at Epinions, and founder of her own Web consulting company, Lighting Out.

LivePlan Posts Written By Sabrina Parsons

5 Small Business Cash Flow Management Tips
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5 Small Business Cash Flow Management Tips

Look, not everyone gets excited about spreadsheets or accounting software. But as a business owner, understanding your cash flow — the money moving in and out of your business — is crucial for keeping your business healthy.  That’s because a profitable business can still unfortunately run out of cash and go under. Think about it: […]

What is Scenario Planning and Why Your Business Needs it
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What is Scenario Planning and Why Your Business Needs it

Did you know that the average business faces 12 major disruptions each year? Whether it’s an employee unexpectedly leaving, competition popping up, changes in consumer behavior or economic disruption, small business owners face constant pressure to pivot and get out in front of change.  Many small businesses that fail do so because they can’t handle […]

Tariff Pricing Explained: A Guide to Planning for Uncertainty
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Tariff Pricing Explained: A Guide to Planning for Uncertainty

Let’s face it—tariffs and economic uncertainty have become our new normal. Every day brings another headline about trade policies. It’s enough to leave any business owner staring at the ceiling at 2 a.m. wondering how the next news cycle will affect their bottom line. But even in the face of tariffs and rising costs, owners […]