LivePlan Posts Written By Alan Gleeson

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Why You Need to Know Your Competition

When you start a business it is important to assess the competitive landscape so you have a strong sense as to who is targeting the same customers as you, what resources they have at their disposal and the bases on which they intend to compete i.e. product features, service quality, price, focus etc. Why? If… Read more »

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The Lean Startup: Benefits and Criticisms

The Lean Startup is a business approach that is synonymous with the work of Eric Ries (who has also published a book called The Lean Startup) and Stanford professor Steve Blank. It describes a new approach for startups and prescribes behaviours they should adapt to increase the likelihood that they will succeed. While the concept… Read more »

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Focusing on Key Performance Indicators (KPIs) Part 2

The previous blog post covered a number of KPI’s entrepreneurs should be tracking. The following represent some additional ones. Customer Acquisition Costs (CAC): The customer acquisition cost is simply how much it costs to acquire a customer. There can be a couple of variations here, as some calculate costs purely on the straight marketing cost,… Read more »

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Focusing on Key Performance Indicators (KPIs) Part 1

Key Performance Indicators (KPI’s) consist of a number of important metrics that businesses should measure and use to manage their businesses. While these will vary across industries, the following represent some of the more common ones that are important for SaaS-based businesses. Cash: Managing cash has always been an important element of running a business,… Read more »