Matt Sunshine is a managing partner for The Center for Sales Strategy and LeadG2, a company that specializes in improving sales performance and lead generation. Previously, Matt also worked as the center’s executive vice president and a senior consultant. Matt has more than 20 years of experience in sales and media relations. Follow him on Twitter.
Do you have potential sales stuck in limbo? The underlying problem often isn’t what you might assume. It’s not that you or your team aren’t turning prospects into clients—it’s that your process allows too much bloat in the sales pipeline.