LivePlan Contributors

Before joining Palo Alto Software, Noah Parsons was an early Internet marketing and product expert in the Silicon Valley. He joined Yahoo! in 1996 as one of its first 101 employees and become Producer of the Yahoo! Employment property as part of the Yahoo! Classifieds team before leaving to serve as Director of Production at Epinions.com. He is a graduate of Princeton University.Noah devotes most of his free time to his three young sons. In the winter you'll find him giving them lessons on the ski slopes, and in summer they're usually involved in a variety of outdoor pursuits.Noah is currently the COO at Palo Alto Software, makers of the online business plan app LivePlan.

Kody currently works as the Inbound and Content Marketing Specialist at Palo Alto Software and runs editorial for both LivePlan and Bplans, working with various freelance specialists and in-house writers. A graduate of the University of Oregon, he specializes in SEO research, content writing, and branding.

Briana is a content and digital marketing specialist, editor, and writer. She enjoys discussing business, marketing, and social media, and is a big fan of the Oxford comma. Bri is a resident of Portland, Oregon.

Elon is a marketing specialist at Palo Alto Software who works with small business owners, consultants and advisors. He's also a freelance business journalist with over a decade of reporting experience. He has Master of Business Administration from the University of Oregon.

Tim Berry is the founder of Palo Alto Software , a co-founder of Borland International, and a recognized expert in business planning. Tim is the originator of Lean Business Planning. He has an MBA from Stanford and degrees with honors from the University of Oregon and the University of Notre Dame. Today, Tim dedicates most of his time to blogging, teaching and evangelizing for business planning. His full biography is available on his blog.

Candice is a freelance writer, jeweler, and digital marketing hybrid. You can learn more about her by reaching out on Twitter @candylandau.

Anthony St. Clair is a business copywriter, author of the Rucksack Universe travel fantasy series, and a craft beer writer specializing in Oregon. Learn more at anthonystclair.com.

Lisa Furgison is a multimedia journalist with a passion for writing. She holds a graduate degree in mass communications and spent eight years as a television reporter before moving into the freelance world, where she focuses mainly on content creation and social media strategies. Furgison has crisscrossed the U.S. as a reporter, but now calls Key West, Florida home. When she's not conducting interviews or typing away on her laptop, she loves to travel.

Harriet Genever is a freelance writer and copyeditor, specializing in blog posts, research articles and customer case studies. As the founder of her Australian-based business, Write Beyond, she works with B2B companies and small business, developing compelling content to attract customers and keep them engaged.With a background in Human Resource Management, Harriet enjoys the personal interaction with clients and their customers when working on writing projects. She is also a true believer that the key to success in any business is its people.

Here at Palo Alto Software, our goal is to help small businesses succeed. We believe that small businesses are the engine of our economy and that if we can help more companies survive and thrive, we will all be better off.After all, we're a small business ourselves and we understand what it takes to start from zero, with no outside investment, and build a company from 1 to 70 employees. We understand that challenge, and we also know what it takes to be successful. Through our flagship product, LivePlan, we are committed to providing that knowledge, experience, and expertise to as many other small businesses as possible.

Sabrina has served as CEO of Palo Alto Software since 2007. She and her husband, Noah, founded a UK software distribution company in 2001 that was acquired by Palo Alto Software in 2002. Sabrina is a successful Internet expert, having served as Director of Online Marketing at Commtouch, Senior Producer at Epinions, and founder of her own Web consulting company, Lighting Out.

Angelique's interests include: artistic + intellectual pursuits. Social justice. Actress. Model. Musician. Eugene // Portland.

Makenna Crocker is the Content Marketing Strategist at Palo Alto Software. Her work focuses on market and social trends, educational content creation, and providing entrepreneurs with small business tips and tools. With a master’s degree in Advertising and Brand Responsibility from the University of Oregon, she specializes in generating a strong and responsible brand presence through social media and sharable content.

An entrepreneur. A disruptor. An advocate. Caroline has been the CEO and co-founder of two tech startups—one failed and one she sold. She is passionate about helping other entrepreneurs realize their full potential and learn how to step outside of their comfort zones to catalyze their growth.Caroline is currently executive director of Oregon RAIN. She provides strategic leadership for the organization’s personnel, development, stakeholder relations, and community partnerships. In her dual role as the venture catalyst manager, Cummings oversees the execution of RAIN’s Rural Venture Catalyst programs. She provides outreach and support to small and rural communities; she coaches and mentors regional entrepreneurs, builds strategic local partnerships, and leads educational workshops.

Kiara Taylor has worked as a financial analyst for more than a decade. Her career has involved a number of financial firms, including Fifth Third Bank, JPMorgan, and Citibank. She has filled a number of roles, including equity research analyst, emerging markets strategist, and risk management specialist.

I believe three key components power the world: Creativity, dedication, and adaptation. I like to write, climb rocks, and think. In that order.

Bruce is the U.S. and International Business Manager for Dynamis Ltd., the parent company of us.BusinessesforSale.com, one of the largest online global marketplaces for buying and selling small-to-medium-size businesses. He is focused on helping small businesses succeed and regularly writes about entrepreneurship and small business management.

Diane Gilleland makes learning content for small businesses and creatives.

Jonathan is an Engagement Marketing Manager for Palo Alto Software, and has spent the last 9 years developing and implementing digital marketing strategies. During that time, he has learned that empathy and authenticity are strengths by which companies can effectively engage with individuals at every point throughout the customer journey.

Andrew Deen has been a consultant for startups in almost every industry from retail to medical devices and everything in between. He implements lean methodology and is currently writing a book about scaling up business.

Anna is a freelance writer, researcher, and business consultant. A columnist for Entrepreneur.com, HuffingtonPost.com and more, Anna specializes in entrepreneurship, technology, and social media trends. Follow her on LinkedIn.

Eleanor Hecks is editor-in-chief at Designerly Magazine. She was the creative director at a prominent digital marketing agency prior to becoming a full-time freelance designer. Eleanor lives in Philadelphia with her husband and pup, Bear.

John Procopio leads the marketing team at Palo Alto Software, championing growth for LivePlan and empowering small business customers. With deep experience in SaaS, e-commerce, and digital marketing, John combines marketing expertise with a passion for innovation. Outside of work, he's a proud father, avid runner, and live music fan who's always musing on investing, life, and helping others grow.

Karoki is a freelance content writer and blogger with experience writing about entrepreneurship, business, freelancing, and self-development. Apart from writing, he loves a little bit of adventure and creating beats/instrumentals on his digital audio workstation (DAW).

Mikel Bruce is the CEO of TinyFrog Technologies, a San Diego web design agency specializing in WordPress web design & development and secured hosting & maintenance. Founded in 2003, TinyFrog Technologies offers a conversion-based approach to web design and has built over 1,100 websites.

Tony has returned to his early love of journalistic writing by freelancing long form articles and blog posts. He is currently turning his TV series pilot for The New Twenty into his first novel. Tony lives in Toronto where he continues to be tormented by his beloved Maple Leafs.

I am a technology writer and product manager at Addevice, a mobile app development company. I am pleased to be able to share my knowledge with people who are looking for valuable information to learn more about application development motivates me and inspires me to create better content.

Blair Nicole is the CEO & Founder of Media Moguls PR, host of the #KickassPR podcast, and columnist at several well-known business outlets. Marketing and traveling are her passions, and she travels around the world full time with her five-year-old son, working remotely, and speaking to business audiences of all shapes and sizes.

Brendon Pack is Vice President at 1-800Accountant, the nation's leading tax and accounting firm for small business owners and entrepreneurs. Brendon has assisted thousands of clients over the years to ensure they fulfill all of their tax requirements while keeping more of their hard-earned money.

Brian writes for the BusinessTrialGroup.com. He enjoys educating people about their rights in a society where legal fine print is creeping ever further into our daily lives.

Daniel Martin loves building winning content teams. Over the past few years, he has built high-performance teams that had produced engaging content enjoyed by millions of users.

Daniel is a tech investor, entrepreneur, and executive with a demonstrated history of building and scaling new technologies in Silicon Valley. In the last twenty years, Dan has raised over $100 million in venture and private placement capital, with exits to companies including JPMorgan Chase, TellApart, and Twitter for amounts exceeding half a billion dollars. Before working in technology, Dan was a consultant at the globally top-ranked econometric consulting firm Cornerstone Research and has since continued to be relied on as a valuation expert in front-page commercial litigation.

An accounting industry veteran, David Glantz co-founded Business Cents more than fifteen years ago and is recognized today as one of the leading consultants in the implementation of business systems, from accounting and retail/hospitality/POS to inventory management and data migration.

Denis Zakharych is the Founder and Managing Partner at Viden. A Google and Facebook certified expert, with over 8 years of experience in digital advertising and analytics, now looking to share his knowledge to help brands grow.

Emma is a freelance writer and media specialist with a passion for crafting in-depth, human interest articles. She likes spending all of her money on travel, eating cheeseburgers and ice cream, and dancing with abandon.

As the President of 5th Gear Consulting Helena Hauk assists small to mid-sized businesses with preserving and generating capital, project management, strategic planning, and business development.

James is a Business Management graduate and a part-time blogger. His works are often inspired by his relentless research in the field of business. He also works for a flyers printing business in Australia as a designer. When he's not busy helping small business owners on their start-up, he tends to practice and improve his writing skills on his spare time.

Josh Cochrane is Vice President of Product Development at Palo Alto Software, where he manages development of the business planning tool LivePlan. He writes for this site and elsewhere on product design, small business and entrepreneurship, and related topics. Josh joined Palo Alto from FabTrol Systems, a leading provider of MRP software for the steel fabrication industry, where he served for most of a decade as Marketing Manager and later Product Manager. He was responsible for marketing communications, product marketing, and new product development. Josh has a bachelor's degree in history from the University of Oregon's Clark Honors College. Before finding his rightful home in software, he also attended the Emory University School of Law in Atlanta and served as an editor for several magazines in the publishing industry.

Kateri is a leader in innovative brand and content marketing. She’s committed to putting the best words in the right order to deliver high quality, discoverable, and useful tools and resources at scale. She enjoys exploring the intersection of tech, words, and the people to who drive small business culture.

Kathy Gregory, former Director of Product Marketing at LivePlan, spearheaded our strategic advising program for accountants while championing financial literacy for entrepreneurs. A key architect of "The LivePlan Method," precursor to our Growth Planning process, she now leads Lookahead Advisory (lookaheadadvisory.com), offering business development and strategic planning expertise to small businesses, nonprofits, and Tribal communities.

Lauren is passionate about making financial management easy and intuitive for small businesses. As a former business manager with an MBA focused in entrepreneurship, she currently manages customer engagement for LivePlan. Lauren lives in Eugene, OR and strives to fill as much free time as possible with family outdoor adventures.

Leslie started in digital marketing as the result of hiking the 800 km Camino de Santiago in 2006 — he built a website about his experience. He is the owner and MD of Cube Digital a content marketing and SEO agency based in Dublin, Ireland, where he loves helping businesses create highly successful growth plans.

Piers Ede, a former journalist and published author, is currently head of digital at Company Debt, the U.K.'s largest insolvency hub. He's been working in SEO since 2006.

Sarah Hovet is a senior English and journalism major and creative writing graduate of the University of Oregon Clark Honors College. Her poetry has appeared in Z Publishing’s Oregon’s Best Emerging Poets, and The Rectangle, a publication through the Sigma Tau Delta International English Honor Society, of which she is a member.

Scott Gerber is the founder of the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

Stevie Carpenter is an experienced writer and editor with over 10 years of experience. Passionate about marketing and developing profitable side hustles, Stevie specializes in writing about business and entrepreneur-related topics.

Tiffany Delmore is the co-founder and CMO of SchoolSafe, a company helping to develop safer educational environments.

Victoria is a content manager in Movavi. She specializes in writing user-friendly content and researching complex topics to make them easy to understand in her articles.

I'm Vivek, Local SEO Marketing Consultant at E2M, one of the fastest growing digital marketing agencies in India. We are committed to meeting the highest ethical standards of digital marketing services to drive strategic and sustainable business growth.

Aaron Agius, CEO of worldwide digital agency Louder Online is, according to Forbes, among the world's leading digital marketers. Working with clients such as Salesforce, Coca-Cola, IBM, Intel, and scores of stellar brands, Aaron is a growth marketer—a fusion between search, content, social, and PR.