Limited Time Offer:

Save Up to 25% on LivePlan today
LivePlan Contributors

Sabrina Parsons

Sabrina Parsons profile image

Sabrina has served as CEO of Palo Alto Software since 2007. She and her husband, Noah, founded a UK software distribution company in 2001 that was acquired by Palo Alto Software in 2002. Sabrina is a successful Internet expert, having served as Director of Online Marketing at Commtouch, Senior Producer at Epinions, and founder of her own Web consulting company, Lighting Out.

Default

Sabrina Parsons

March 17, 2025

Pitching Your Business vs. Planning Your Business
Uploaded image from wordpress with no pre-existing alt text

Sabrina Parsons

May 10, 2025

10 Business Planning Strategies for Success in 2025
A grid of various triangular warning signs with exclamation marks and abstract symbols on a blue background, which represents the high difficulty many small business owners face when creating financial projections.

Sabrina Parsons

July 16, 2025

5 Small Business Financial Projection Mistakes & How to Avoid Them
Liveplan headers 2022 3

Sabrina Parsons

March 18, 2025

5 Steps to Create a Contingency Plan for Your Business
Default

Sabrina Parsons

March 18, 2025

How Small Businesses Can Make Big Financial Decisions Better
Default

Sabrina Parsons

March 18, 2025

10 Things Every Small Business Needs to Do
Scenario plan

Sabrina Parsons

July 3, 2025

What is Scenario Planning and Why Your Business Needs it
Small business cash flow tips

Sabrina Parsons

July 8, 2025

5 Small Business Cash Flow Management Tips
Default

Sabrina Parsons

May 8, 2025

Key Methods to Fund Your Business Growth
Default

Sabrina Parsons

November 22, 2024

8 Things You Can Do to Ensure Your PPP Application is Approved
Default

Sabrina Parsons

November 22, 2024

5 Things to Do After You Receive Money From a PPP Loan
An illustration of a storm cloud with dollar signs falling like raindrops, representing a climate of uncertainty for small businesses trying to set prices for their products or services.

Sabrina Parsons

April 18, 2025

Tariff Pricing Explained: A Guide to Planning for Uncertainty

The LivePlan Newsletter

Become a smarter, more
strategic entrepreneur.