Palo Alto Software Names Caroline Cummings VP of Marketing

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Software developer adds experience and depth to its management team.

Eugene, OR June 26, 2012

Palo Alto Software, developer of the number one selling business planning and management tools, LivePlan, Business Plan Pro, and Sales and Marketing Plan Pro, is proud to announce the appointment of Caroline Cummings as Vice President of Marketing.

“As our VP of Marketing, Caroline brings an excellent perspective to our entrepreneurial customers. As the former co-founder and CEO of two technology companies, she’s experienced both start-up failures and successes, and has raised close to $1 million in investment capital,” stated Palo Alto Software CEO, Sabrina Parsons. “We are thrilled to bring her on board to lead our marketing efforts.”

Cummings was hired by Parsons to increase brand awareness and engagement of Palo Alto Software’s business planning and management tools, including their newest cloud-based business planning tool, LivePlan. LivePlan is the most complete online business planning and small business management tool on the market, and has experienced 20% growth month-over-month since its launch in April 2011.

#“Working with Palo Alto Software is like winning the trifecta,” Cummings excitedly stated. I get to work with products I’ve used in my own start-ups to successfully raise investment capital. I get to interact with entrepreneurs on a daily basis and hear their stories about starting, running and growing their own businesses – and I get to work with an excellent team of software developers, marketers and the world’s leader in business planning software. I’m very fortunate,” Cummings concluded.

Cummings’ most recent venture, RealLead (mobile marketing for the real estate market) sold in early 2012. Before RealLead, her company, CC Consulting, Inc. helped build several successful entrepreneurship programs throughout Oregon by partnering with the Eugene Area Chamber of Commerce and the Oregon Entrepreneurs Network. She’s also coached several first-time CEO’s on how to pitch their start-up to investors.

Cummings is regularly invited to participate as a judge for university business plan competitions, as well as speak on topics including, entrepreneurship, angel investing, social media and authentic self promotion for women. She is a graduate of Drexel University’s LeBow School of Business.

Cummings is also passionate about mentoring. She mentors several young women and is the immediate past president of Big Brothers Big Sisters of Lane County’s board of directors.

About Palo Alto Software, Inc.
Palo Alto Software, Inc. develops and markets tools, products and content for small businesses and entrepreneurs. Business Plan Pro is the best-selling business-planning software in the U.S. retail market, according to NPD Intelect. Sales and Marketing Pro and Email Center Pro bring a powerhouse line of products to small and medium businesses around the globe. The company’s combined product line along with, the highest trafficked business planning web site, offers know-how solutions that have made Palo Alto Software the market leader in its category. The company’s newest SaaS product, LivePlan ( provides online business planning and small business management for the next generation of business. Palo Alto Software was founded in 1988 and is privately-owned corporation based in Eugene, Oregon. For more information about Palo Alto Software products, visit

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Noah Parsons
Noah Parsons
Noah is currently the COO at Palo Alto Software, makers of the online business plan app LivePlan.
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