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Market Analysis in 4 Steps
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Market Analysis in 4 Steps

Understanding your customers is the key to success for any startup—and this is where a market analysis comes in. It may sound like a daunting and complex process, but fortunately, it’s not.

How to Develop Your Business Strategy
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How to Develop Your Business Strategy

The essence of strategy is choosing what not to do – Michael Porter I love the Michael Porter here because it’s so true, and more so the more you dig down into the front lines of real business, such as small business and startups. Strategy is what you’re not doing. My favorite metaphor is the […]